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10 Questions About Social Media Marketing for Schools Answered

Social media marketing for schools is a big deal and it is pretty tough. When you go online you will see schools competing for social media recognition. The highly active social media networks - Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google are all available for schools to leverage to gain brand recognition. Most schools are understaffed and do not have a budget for social strategy. As a matter of fact, in our social media survey of 100+ schools, we found that one-third of schools don't have any social media budget, and another one-third don't know how much to spend. Additionally, only 5% of respondents have social media marketing as a full-time job, and 68% dedicate five hours or less per week to social media marketing. Now you know that you are not alone. Many schools like yours are in the same boat. However, there are many of your competitors who know the benefit of social media marketing to their business and have a strong budget for it. We know how difficult …

5 Ways to Improve Your Online Presence And Gain Competitive Advantage

The internet has taken over. For your school to ‘exist’, you must have an online presence. When you go online you will see everyone competing for social media recognition for their business and brands. The highly active social media networks - Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google are all yours to leverage on to gain brand recognition for your school.
While there is little you can do about the upheaval caused by changes to search engine and social media algorithms, there are tweaks you can make to your online strategy that can impact consumers' decisions.
Constant improvements to your website have become the standard survival tactic to improving the performance of your online business. But creating an eye-catching website and publishing engaging content is merely the tip of the iceberg; eventually, the Web becomes saturated with trite strategies.
Ambitious businesses that want to have competitive edge must look for alternative solutions that provide users with a reason to visit your website and enroll in your school. And that requires more than standard search engine optimization (SEO) philosophy.
1.  Get a professional
Your online presence is as vital as having the business itself. It should be given the attention it deserves. Hire a professional to handle your online presence. Setting up your website to be up-to-date with current web design requirements, management and maintenance should be outsourced to a professional.
Your social media presence is also key. Most people are tempted to think that because they have been on Facebook since inception, and have a vibrant Instagram account, that they can handle social media for their business. This can not be farther than the truth.
Managing online presence for a business is different from personal social profiles. The same reason individuals hire PR agents to manage their image is why you need a professional to handle your image on the internet.
2.  Get social
Leverage social media to boost your online presence. A very high percentage of your target audience is on social media. Social media users have built a community and family on the web that they almost cannot go a day without checking what is happening in their communities and families. Take your business to meet them right at home.
Facebook, Instagram, Twitter, and LinkedIn are good places to meet new customers. Just like your website, your social media presence should not be taken likely. The social media space is huge, to leverage this huge space you need strategic social media efforts.
Craft a good strategy to penetrate the social media space and increase your brand awareness. Be sure to reach your target audience on social media.
3.  Invest in SEO
SEO helps schools create fast, robust, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential families to their sites and eventually increases conversion rates.
Without SEO, your super fantastic-looking site will sit there without visitors. Nobody will find you in searches that matter to you.
SEO helps build brand awareness for your school as search engine users are more likely to trust a site that is on the first page of search engine results pages (SERPs) than brands who are not. Let me ask, how many times do you go to page 2 of your Google search results? You must fight to stay on page 1 if you want to be noticed by prospective families.
Utilize SEO to build a strong web presence and bypass your competition to bring in new families to your school and increase your revenue.
4.  Post helpful content for your customers
Content is a key area to focus on when working on improving your online presence. You must have an answer to people’s problems for them to come to your web space. It is not just about writing, writing and more writing. Producing more content can be very tasking and time consuming, there is an easier way out – produce content that is relevant to your audience.
All your content does not have to be tailored towards sales. Have resources that your users will find helpful. An example is ‘how to’ posts; give your users tips on how to solve a problem. When users recognize that they can count on you for rich information asides school matters, traffic will begin to navigate to your website and social profiles.
A strong online presence is vital to the success of your business. You can only attract who you reach. Increase your reach through your search engine optimized website and a vibrant social media presence.
This article was first published on DucoBrands.


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