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10 Questions About Social Media Marketing for Schools Answered

Social media marketing for schools is a big deal and it is pretty tough. When you go online you will see schools competing for social media recognition. The highly active social media networks - Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google are all available for schools to leverage to gain brand recognition. Most schools are understaffed and do not have a budget for social strategy. As a matter of fact, in our social media survey of 100+ schools, we found that one-third of schools don't have any social media budget, and another one-third don't know how much to spend. Additionally, only 5% of respondents have social media marketing as a full-time job, and 68% dedicate five hours or less per week to social media marketing. Now you know that you are not alone. Many schools like yours are in the same boat. However, there are many of your competitors who know the benefit of social media marketing to their business and have a strong budget for it. We know how difficult …

Why Your School Is Desperately in Need of A Website

Today, having a school without having a website is almost as if your school does not exist. Having a website is as crucial as having your physical school building, offices, or telephone number.
In this modern world, people are on the internet for information. People visit a website primarily to find information. Information is critical. If you are operating in the business world, you have to provide information for your prospects. You need to have a website for your prospective customers. Your website needs to contain information about what you can do for them.
Your website is a powerful marketing tool. A modern dynamic website that is well maintained can keep you at the cutting-edge of your industry and improve your brand image. Your website will help create more leads, increase enrolment, and improve your customer service.
If you are a school and you have not taken that step into the world of the internet, here is why you should have done that yesterday.

1.    24/7 Service

Your website is your office which stays open 24 hours every day. No prospect is turned back because it is off ‘working hours.” You do not close the doors of your website. You are accessible all the time.
A website can be visited at any time of the day and night. People will visit your website instead of visiting your school because it is more accessible. Just be sure to have all the relevant information your prospects will want.

2.    Extend your reach

Your website allows your school break through geographical barriers and reaches out to people outside your locality. With the help of the internet, you become accessible to people anywhere in the world.
By extending your local reach, you are open to enrol more students outside your immediate environment. By providing relevant information to a larger audience, you stand a better chance to increase your enrolment.

3.    Advertisement

Your website is the most environmentally friendly when it comes to advertising and marketing. Search Engine Optimization is a great way to advertise on the internet. Having a good SEO put in place can boost your website visibility on the internet which quickly results in increased enrolment and higher revenue.
You own your website thereby you have the freedom to publish whatever information you like, as much as you want to and can update as frequently as you please. There are no restrictions.

4.    Educate your prospects

Using your website, you can advise your prospects about your programmes. This information can be delivered to them in a well thought out way. By providing loads of relevant information about your school, you can satisfy their curiosity, respond to their enquiries, and clear all doubt.

5.    Better relationship

In business, it is essential you build a good relationship with your customers. Your website helps you build that relationship. Your customers can review your programmes and leave feedback for you. You can send current families messages instantly through email. It is important to always send messages to your customers. This is essential in keeping a good relationship. You can always keep them informed about new programmes and upcoming events.  

6.    Credibility

Today, there is an expectation for any reputable business to have some kind of online presence. Prospects will pore online to find out all they can about your school. If they cannot find anything about you, they may be suspicious of your school.
A website is a useful tool to share crucial information about your school with prospects and answer all the What’s and Why’s that they may have. What’s more, having a good quality, an easy-to-use website makes prospects feel comfortable with you, as they will assume they can expect the same positive experience in all areas of doing business with you.
You can prove your credibility through your website. You can make your prospects trust you through your website. You give them reasons why you deserve their trust. Parents need to trust you before they can entrust their kids to you.
Also, through your website, prospects see the potential of your school. They can tell where you can be in the future.

7.    Improved customer service

Perhaps the most important benefit of having a website for your school is to improve your customer service. Information requests can be processed immediately and electronically. Special deals and new programme can be positioned on the site and broadcast through email and text messages. Customer reviews and concerns can be gathered online and action can be quickly taken.

8.    Information

Basically, a website is a means of communicating information between a business and its clients. It provides a quick and easy way communicate.
You can provide your address, telephone number, email address, opening hours, show images of your environment and facility, and use contact forms to facilitate enquiry from prospects and feedback from current families.
You can promote your social media profiles on your website and build a community with your customers.
This article was first published on DucoBrands.


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