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10 Questions About Social Media Marketing for Schools Answered

Social media marketing for schools is a big deal and it is pretty tough. When you go online you will see schools competing for social media recognition. The highly active social media networks - Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google are all available for schools to leverage to gain brand recognition. Most schools are understaffed and do not have a budget for social strategy. As a matter of fact, in our social media survey of 100+ schools, we found that one-third of schools don't have any social media budget, and another one-third don't know how much to spend. Additionally, only 5% of respondents have social media marketing as a full-time job, and 68% dedicate five hours or less per week to social media marketing. Now you know that you are not alone. Many schools like yours are in the same boat. However, there are many of your competitors who know the benefit of social media marketing to their business and have a strong budget for it. We know how difficult …

Myths on Organic Vs. Paid Marketing Campaigns You Must Have Heard

Social media is the biggest marketplace worldwide with a staggering 2.1 billion users. With such a huge market also comes huge competition between vendors. Established and small businesses of all kinds compete in the same space to make sales. Whether you own a small e-commerce business selling clothes, or you are an upcoming musician looking for gigs, or you are a freelance web developer looking for jobs, social media offers you a huge space to reach potential clients and customers.
The challenge most businesses face in their social media campaign is keeping up with the fast pace the platform moves. Social media is always evolving, while you are getting used to one trend, a newer version is launched.  Facebook tweaks it’s algorithm most frequently, same with Twitter and Instagram, these social media platforms undergo changes daily.
With these incessant changes, most businesses have difficulty understanding how to use these social platforms to their advantage. With this difficulty in usage arising, you can imagine how complex it would be to understand the concept of paid and organic media.
That being, let us sieve some common information you may have encountered about paid media versus organic media. 

1.     Organic Social Media Is More Effective Than Paid Media

We always advise businesses to grow their social media presence organically, but let us face it, it is easier said than done. With the social media marketing space getting more competitive, organic reach is declining.
When praising social media, you often hear small business owners say they like how they reach new customers and sell their products to a wider audience for free. This free marketing on social media is slowly becoming less effective.
If you have been active on social media platforms for a long time, especially Facebook, you may have noticed that in recent times your posts do not reach as many people as it used to. This is because the Newsfeed has become more competitive, we have more and more people boosting their posts. Facebook then has to show users the posts that are most relevant to them. Paid media has taken over the social media space thereby making organic media getting less attention.  
The organic reach for Facebook posts is now 2 percent and is still declining. Following the 2 percent rule, a page with 100,000 likes will reach an all-time low of 2,000 people with every post. This goes to show that organic media is facing rough times.
Businesses must now turn to paid media to get the most of their social media marketing efforts. If you are looking to grow your social media presence and expand your reach to a wider target audience, then paid media is for you. A study revealed that 60% of businesses involved in social media marketing say that paid media is more effective than organic media, and 45% of that number are planning to increase their social media marketing budgets.
With this information, we recommend a mix of organic and paid media to grow your business. Relying only on organic media may frustrate your efforts and hurt your school’s enrolment and revenue. 

2. Companies Use Either Organic or Paid Social Media

We often hear that businesses either engage in organic media or paid media, this information is not accurate. Small-scale businesses may not have a big budget to accommodate paid media or their data inventory may not be enough to handle paid media successfully. Apart from this instance, an average of 86% of businesses combines both organic and paid media in their social media strategy. Applying both strategies increases the success rate and ensures a wider audience reach. It has been said that the bigger your audience reach, the more your chances of making conversions, and of course revenue.
You cannot neglect organic media and focus only on paid media because of its results. Organic media still has its strengths. There is a profound distinction between organic and paid media. While organic media is good for relating with current and potential customers, paid media is about creating brand awareness. 
Organic media helps you build a relationship with your social media audience. You can answer their questions, respond to their comments and generally present yourself as a brand that cares about the needs of your customers. Paid media, on the other hand, spreads the good word about your school to a vast audience in a very short period of time and creates many instant conversions.
Giving your business page a personality is still important. It is social media, and as the name implies, you must show yourself social. Imagine a scenario where you come across a solid paid media campaign that catches your attention, you click to go to their page only to see an empty timeline with not much content. You drop comments to make an inquiry but get no response. You will leave the page without taking any action and their paid media campaign falls flat.
The biggest paid media budget with the most accurate segmented audience still requires organic efforts for the best results. 

3. Paid Social Media Is Not Authentic

People often refer to paid social media as “fake.” It is true that paid media is less genuine that organic media and here is why: paid media narrows down its reach to an exact audience and gives them a clear solution to their problems. This segmentation eliminates the need for extensive research.
This notion that paid media lacks authenticity and therefore is not as effective as organic social media is not true. Paid media is not disadvantaged in any way.
Paid media is fast, effective and precise while organic media is long-term and is achieved through building relationships with the audience.

4. Only Paid Social Media Will Generate Quality Leads

It is true that paid media generates more leads, but the efficacy of organic media cannot be ignored. As stated earlier, organic and paid media both have their unique benefits. While paid media generates more leads, organic media enables you to listen to your audience, makes you know what they like and dislike, and informs you about their expectations and their unique needs. Organic media takes time but in the end, is very effective.
It is important to understand what is true and what is a myth about the social media channel. If you are new to social media, engaging in trial and error can frustrate you out of the system. It is best for businesses to outsource their social media campaigns to professionals who know the nitty-gritty of the media. Stay away from myths and make the most of your social media efforts and budget.
This post was first published on DucoBrands.

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