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10 Questions About Social Media Marketing for Schools Answered

Social media marketing for schools is a big deal and it is pretty tough. When you go online you will see schools competing for social media recognition. The highly active social media networks - Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google are all available for schools to leverage to gain brand recognition. Most schools are understaffed and do not have a budget for social strategy. As a matter of fact, in our social media survey of 100+ schools, we found that one-third of schools don't have any social media budget, and another one-third don't know how much to spend. Additionally, only 5% of respondents have social media marketing as a full-time job, and 68% dedicate five hours or less per week to social media marketing. Now you know that you are not alone. Many schools like yours are in the same boat. However, there are many of your competitors who know the benefit of social media marketing to their business and have a strong budget for it. We know how difficult …

How Your School Can Retain Current Families Through User Experience

A strong customer relationship is key to establishing customer loyalty. When both parties talk to each other face to face, you will get the strongest of those relationships. However, things have changed in this technological age, people communicate with their clients through WhatsApp groups, mobile apps, and websites. Today, we no longer need to line up in banking halls to pay bills or visit stores to buy things, all these can be done online.
This is a strong indicator that your school needs to build a system that will cater to online customers. Through your website, you can build and maintain a good relationship with the families enrolled in your school. Giving them a good user experience (UX) is key to getting their loyalty. Things have changed. Your brand is no longer what you say about yourself. In this day and age, your brand is what others say about you. Your reputation shapes people’s perception of you.
Your website must be designed properly to give your users the best experience as they interact with you online.
The customer will always be right
When you want to download an app, you first read the reviews and check the ratings. If what you see is not encouraging you do not go through the trouble. This gives the consumers the power to make or break the entire reputation of a company, solely based on online reviews. Take a look at poorly designed apps in the Play Store for a better understanding of this. You will see that a lot of people are complaining about the app not working, or a flawed design and tasks being complicated.
you will find that a lot of people are complaining about an app not working, or about the design being flawed and making even the simplest of tasks more complicated.
Keep the customer at the top
Whatever effort you put into designing and developing your website, always keep the users at the top of your mind. Brand loyalty is birthed by a positive and pleasurable experience. When your users are happy, they will praise you, and prospects will hear their voices.
Keeping your users is a big deal
Don’t be carried away scouting for new customers that you forget the current ones you have. There is an old saying that says it’s cheaper to keep your existing customers happy, than getting new ones. This is actually correct.
This will speak to the UX design directly, and there are a few things to keep in mind:
Are you working on solving the right problem?
Test your designs to ensure they solve they present a solution to the problem in the best possible way.
This may sound simple, but you’ll find it alarming how often the classic laws of UX are being ignored in the field of digital design.
And, testing your designs is crucial. The laws are there so you can stick to them. Even though you may think rules are there to be broken, you should give them a good thought before doing that.
The right social engagements
You users should be able to share your page on social media. The way It works is that, if someone has a good experience, they will want to share it to the world. If they are not able to do that, your UX is making you lose advocates.
Make it possible for your users to share website interactions on social media. Referrals are important because when a current family refers another family to your school, that referral already comes with a seal of trust. You do not have to go through the process of getting them to trust you. Giving your users a good user experience helps drive loyalty organically.
Be consistent in your brand messaging
You must be consistent in your messaging. When you give your users multiple messages online it causes confusion. Be consistent. Let all your online channels carry the same message. Be who you say you in all your messaging.
Give your users a message to stand behind regardless of how they are interacting with your brand. This will give them some level of comfort and it will drive loyalty to a great degree.
Now is the time to assess your website to be sure your user experience is in accordance with the following points. If it is not, now will be a good time to redesign your website. After a redesign, test the user experience again.
The user experience is about much more than design at this point. It is time for schools to get familiar with the world of UX and how they can use it to retain current families. 
The more you mesh together the UX and other marketing efforts, the better overall experience your customers will have.
This article was first published on DucoBrands.


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