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10 Questions About Social Media Marketing for Schools Answered

Social media marketing for schools is a big deal and it is pretty tough. When you go online you will see schools competing for social media recognition. The highly active social media networks - Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google are all available for schools to leverage to gain brand recognition. Most schools are understaffed and do not have a budget for social strategy. As a matter of fact, in our social media survey of 100+ schools, we found that one-third of schools don't have any social media budget, and another one-third don't know how much to spend. Additionally, only 5% of respondents have social media marketing as a full-time job, and 68% dedicate five hours or less per week to social media marketing. Now you know that you are not alone. Many schools like yours are in the same boat. However, there are many of your competitors who know the benefit of social media marketing to their business and have a strong budget for it. We know how difficult …

Benefits Of Competitions To Students

School competitions should be one of the most controversial topics in education. Many people are still yet to embrace the idea of competitions with the opinion that they are not healthy for students.
While some think competitions inspire children to achieve more, others believe that it does not encourage teamwork among students.
There is so much misinformation about competitions in schools and there are loads of conflicting research studies on the same subject. In this article, we want to cut through the confusion and address the positive impact it has on students.
Please note that not all competitions will provide all the benefits, and not all competitions are even structured to maximize these benefits.

1.    It improves collaboration:

Contrary to popular misconception, competitions improve collaborations and teamwork between students. People think that competitions do not allow students to collaborate but when you analyse it closely you will find that well-structured competitions do improve collaborations.
Most educational competitions are team-based thus require teammates to communicate, collaborate, share ideas and work together to succeed. Working together in a team towards a common goal makes them appreciate each other’s skills and how to work successfully with one another.
The fact that they are all working towards a common goal motivates them to collaborate.

2.    Increases Motivation:

Participating in competitions improves motivation in students. Taking on a task that is challenging is a natural motivator. Purpose-driven competitions foster student motivation. The challenges the students are faced with develops and maintains intrinsic motivation.

3.    Builds Mental Strength:

One benefit of competitions in students is its ability to build mental toughness. This is a vital skill that is beneficial in our everyday life, education, and career.
Competitions allow students to master the ability to bend and not break under pressure. It builds within them the ability to handle stress and competitive situations.
When students are faced with challenges, because of the experience they get from students faced with tough challenges can learn how to pick themselves up and try again when they fail. They can learn through their participation that failing to achieve the best marks is not the end of the journey, but just a stepping stone, and an amazing learning experience. Companies look for employees who can handle the stress of competitive situations they will be faced with. Educational Competitions ensure that students will not be put in these situations for the first time when they jump into their jobs.

4.    Enhancing Beneficial Peer Comparisons: 

It is normal for children to compare themselves with their schoolmates. Comparison is an inbuilt human nature. It is a natural way we evaluate ourselves to see how we are performing on the things that matter to us.
Comparing one’s self to another is a fact of life and we cannot change it. What we can change, however, are the items on which we compare ourselves. Students comparisons are most of the time based on items of social status; how many friends they have, how popular they are, and so on. We can shift these comparisons to be academics based using competitions.
To do this we need to place real-world value on academic tasks. We can again take a lesson from athletics. By placing concrete values on academic tasks like how sports competitions assign value to physical attributes, we can begin to increase the beneficial comparisons students make about their academic performances. We don’t mean to say that students should value themselves based on their performance in academic competitions, but just that they should be able to place a certain level of respect and appreciation on the academic prowess of students with these skills. When well-designed, competitions can help students move towards these beneficial peer comparisons and place them in a similarly high regard along with other social status comparisons.

5.    Developing Academic Heroes:

Having heroes and idols children can look up to helps increase student’s academic self-identity. Children are malleable to the influence of people who are older than them and they admire.
When children have heroes in the academic field whom they can look up to, it helps increase their regard for academics and learning. Competitions are strong ways to achieve this.
We can learn from athletics on this where we have very specific evaluation criteria on which our youth can easily see who an expert in the field is and who is not. Everyone knows that Cristiano Ronaldo is an expert footballer because of the number of goals he has scored in his career. Without the platform for competition, nobody will know that he has such skills, and nobody will recognise him as a hero they look up to. The competition has showcased his skills and make him worthy of emulation.
Taking a similar structure into academics will help our students place value on educational criteria in ways that they currently cannot.
These are just a few of the broad spectrum of benefits that students can achieve through educational competitions. It is critical that our educators, coaches, parents, and competition organizers understand the best-practices in executing competition design in ways to ensure these benefits are realized.
This article was first published on DucoBrands.


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