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10 Questions About Social Media Marketing for Schools Answered

Social media marketing for schools is a big deal and it is pretty tough. When you go online you will see schools competing for social media recognition. The highly active social media networks - Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google are all available for schools to leverage to gain brand recognition. Most schools are understaffed and do not have a budget for social strategy. As a matter of fact, in our social media survey of 100+ schools, we found that one-third of schools don't have any social media budget, and another one-third don't know how much to spend. Additionally, only 5% of respondents have social media marketing as a full-time job, and 68% dedicate five hours or less per week to social media marketing. Now you know that you are not alone. Many schools like yours are in the same boat. However, there are many of your competitors who know the benefit of social media marketing to their business and have a strong budget for it. We know how difficult …

5 Ways Teachers Can Help Students Nurture Their Strengths

What if people were asked to do only what they enjoy doing? What if schools told students to focus on activities that bring them joy? What if students were asked what could be done to improve their learning?
These are questions educators could use to discover and nurture students’ strengths. It is good to always bring out the best in students. Every child has something special that sets them apart from anyone else. Teachers have the power to help children identify and develop their talents. If this is not done deliberately, so many strengths and talents will go undiscovered.
Here are ways teachers can help their students identify and nurture their strengths:

1.    Play

Yes, play. Play helps students identify their strengths. Their game preferences will give you an understanding of what they want to play and how they want to play. Whether they like word games or adventure games, or whether they like to play in small groups or large groups. Watching your students closely during playtime will tell you about their strengths. Play also helps students develop their social skills.
There are different ways schools can incorporate play time into their curriculum. A day can be set aside for play, a certain period within a day set aside for play, or you can have it every day in-between classes. Whatever method you choose to adopt, pay close attention to each student to notice what strengths you can pick up from their activities.

2.    Self-directed projects

Another good way to help students discover and nurture their strengths and talents is through self-directed projects. This can be done by scheduling a forum for sharing ideas – some call it a Genius Hour.
The idea is that you must meet these criteria:
o   Ask a driving question.
o   Task the student.
o   Find a way to share the learning with others.
The students get to work on a personal project that they have interest in. Companies have adopted and implemented a similar idea, they call it the ‘20% of time’ rule. This is a time where employees can work on their own project. This rule has led to major inventions we use today like the Post It Notes, it was invented by a 3M employee during the 20% of time exercise.

3.    Reading

Stories are a great way for students to discover their strengths. When they read stories, they can identify with the hero of the story and relate to some strengths he possesses.
A practical way of doing this is getting your students to read a book, pick a character in the book an identify the strengths of the character. What they easily point out is the strengths that resonate with theirs.
Have a Drop Everything And Read (D.E.A.R) time for the students to pick up a book of their choice and read. Using the same assignment above to challenge them to identify their strengths.

4.    Sketchbooks

Sketchbooks are used to gain insights into how a child learns and perceives his world. Everybody has a creative bit in them. And in the world of creativity, there is no right or wrong, especially for a child. This is what makes the sketchbook a powerful strength-finding tool for teachers.
Give them the liberty to create their art and appreciate their creations. Avoid criticizing them, because truly there is no bad or good art. Art is art. We only appreciate them differently. When you criticize a child’s work of art they tend to believe they are not good at it, and slowly, they stop creating.
Set timeout for students to create their sketchbooks. This exercise will help you nurture them. Make and record observations. Be curious about their creative works, ask questions, let them take you deeper into their world. Give them acknowledgements without making judgement-based comments like “I like the way you used that colour there.”

5.    Journals

The journal is related to the sketchbook. It helps students to write and create. Give the students the freedom to choose the topics they want to write about in their journal. This could motivate them greatly and give them the platform to explore their learning styles.
Let your journals not be the traditional journal of writing about teacher-assigned topics. Set the students free to expand their creativity. This will help identify where their strengths are and help nurture them.
Children’s strengths, passions, and talents are discovered and nurtured by the adults around them. Teachers stand a great chance of helping students develop their strengths, do not let such an opportunity pass you by, do not miss a chance to let them know about their brilliance. Helping students discover their talents can help boost their confidence and increase engagement.
This article was first published on DucoBrands.


  1. Asking the child personal questions also helps to bring out the best side of the child.

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