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10 Questions About Social Media Marketing for Schools Answered

Social media marketing for schools is a big deal and it is pretty tough. When you go online you will see schools competing for social media recognition. The highly active social media networks - Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google are all available for schools to leverage to gain brand recognition. Most schools are understaffed and do not have a budget for social strategy. As a matter of fact, in our social media survey of 100+ schools, we found that one-third of schools don't have any social media budget, and another one-third don't know how much to spend. Additionally, only 5% of respondents have social media marketing as a full-time job, and 68% dedicate five hours or less per week to social media marketing. Now you know that you are not alone. Many schools like yours are in the same boat. However, there are many of your competitors who know the benefit of social media marketing to their business and have a strong budget for it. We know how difficult …

5 Reasons Why You Need to Take SEO Seriously

You are here probably because you have been hearing a lot about SEO lately and you are wondering what it is all about. SEO is search engine optimization, what it does is make you appear in results of relevant searches and not just appear but be top on the list.
SEO helps schools create fast, robust, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential families to their sites and eventually increases conversion rates.
SEO also helps build brand awareness for your school as search engine users are more likely to trust a site that is on the first page of search engine results pages (SERPs) than brands who are not. Let me ask, how many times do you go to page 2 of your Google search results? You must fight to stay on page 1 if you want to be noticed by prospective families.
Utilise SEO to build a strong web presence and bypass your competition to bring in new families to your school and increase your revenue.
Here are top 5 key benefits of SEO for your school:

1. User-Friendly Websites

SEO will help you create a faster, smoother, and user-friendlier website. Although most people still hang on to the old definition of SEO, thinking that it is only about optimizing for the search engines, however, today SEO is also about improving user experience too.
Well-structured, clean, and uncluttered websites compel a casual visitor to stay longer, thereby decreasing bounce rate and increasing page views. Similarly, highly relevant content (like blog articles) keeps you readers happy as they are more likely to solves answer their questions, solve their pressing issues and helps them find exactly what they’re looking for on your site.
On-page SEO, if done properly, makes your users happy, which makes search engines happy too as they love to serve high-quality information to their users.

2. Bring in more families

Let’s face it, one of the main reasons for having a website is to stand out from your competition and increase your customer base. Schools that have an SEO optimized website bring more families and grow as twice as fast than schools who do not have one.
SEO is probably the most efficient and affordable marketing strategy that exists today. Moreover, it will only bring in families who are actively seeking to find a school like yours.
If you’re willing to spend time, energy, and money, SEO will help bring “targeted” traffic to your website, and eventually more families to enrol in your school.

3. Better Conversion Rates

SEO-optimised websites load faster, are easy to read and surf, and will display properly in almost all types of devices, including smartphones and tablets. Websites that are easy to read and navigate are more likely to grab and hold attention from your visitors – i.e. they’re more likely to enrol their children in your school and stay loyal to your brand.

4. Build Brand Awareness

One of the benefits of getting higher rankings on the SERPs is building brand awareness. When your site appears on the first page of major search engines such as Google, Yahoo, and Bing, your prospective families are more likely to trust your school when they search for a particular term rather than other schools that don’t have a strong web presence.
That is why small schools that want to build better brand awareness (either locally or expanding nationally) must invest in SEO and start gaining top rankings for the key terms related to their school. We’re not in the 90s anymore; search engines now play a significant role in making or breaking your brand.

5. Bypass Competition

Let’s take an example of two businesses that are in the same industry, selling similar products, at similar prices. One of them has an optimized website while the other has a non-optimised website. Considering everything else is equal, which company do you think will attract more customers to their website from local searches? Which company will likely grow faster and become more successful? 
Search engines and SEO are very powerful. If your competitors are doing SEO marketing, simply you must ask yourself why you haven’t invested in such a strategy yet too.
This article was first published on DucoBrands.

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