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10 Questions About Social Media Marketing for Schools Answered

Social media marketing for schools is a big deal and it is pretty tough. When you go online you will see schools competing for social media recognition. The highly active social media networks - Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google are all available for schools to leverage to gain brand recognition. Most schools are understaffed and do not have a budget for social strategy. As a matter of fact, in our social media survey of 100+ schools, we found that one-third of schools don't have any social media budget, and another one-third don't know how much to spend. Additionally, only 5% of respondents have social media marketing as a full-time job, and 68% dedicate five hours or less per week to social media marketing. Now you know that you are not alone. Many schools like yours are in the same boat. However, there are many of your competitors who know the benefit of social media marketing to their business and have a strong budget for it. We know how difficult …

10 Ways to Encourage Students to Read

It is good for children to make reading a priority in their lives because there is really nothing more fun(damental) than reading. People of all ages need to have a reading culture, cultivating the habit at the early stage of life makes it easier. When it comes to reading, it is best to catch them young.
We have compiled ten ways to encourage students to read in hopes that this will help spark some ideas for cultivating a love of reading in your students.

1.    Read

We tell kids ‘do as I say, do not do as I do.” We all know they still end up doing as we do. If you want to encourage your students to read, you must read too. Read a little more than you have been doing. Read to stay informed, read for pleasure, read for instructions, read to connect with others, and so on. Just read.

2.    Fill the class with books

Books should not be limited to the libraries alone. Your classroom should have a bookshelf where books of various topics are kept. Having books on many topics asides the school curriculum will give every student the opportunity to see a book of interest and read.
The students can begin with reading what interests them and gradually as their love for reading grows they will branch out to read broader topics.
Children that grow up with books around them learn to think of books as their friends and allies in their pursuit of adventure and learning.

3.    Be a reading ambassador

Students look up to their teachers and receive them as their mentor. The influence teachers have on students is major. If you cultivate a reading culture, your students will find it easy to do same.
Let them see you reading and how much you enjoy reading. Share your reading experiences with them. Talk about things you read with your colleagues. Let them perceive reading to be a fun adventure. Tell them books you have been reading and the things you have learnt from the books and what you recommend.
Share real-life instances how something you read came in handy or how you applied something you read in a book to a real-life situation. Kids love to hear stories, and when a story sounds adventurous they also want to experience same.

4.    Task them to find new books to read

While you provide a variety of books for your students to read, also encourage them to find new books on their own to read. It is good to show them books to read to build their interest in reading when they take it a step further to find books on their own, they benefit from an increased sense of independence. Let them have the liberty of choice in what they want to read.

5.    Set up book social reading opportunities

Find ways to make reading fun for the students. You know students love to socialise, take advantage of this to invite them to socialise around reading. Set up book clubs, literature circles, and reading groups. Let them interact with each other around texts. Let them share with one another their experiences with reading. This enhances their comprehension and makes literacy in the classroom more enjoyable.
Reading in groups makes them encourage one another to continue in the reading habit and excel at it. When they begin to see reading as cool, they will do it without compulsion.

6.    Take reading out of school

You can take it a step further by going on a field trip. The goal is to make reading fun and exciting. Take your students out to visit a library, a university, or a bookstore. It is not about buying books or window shopping for books, it is about being surrounded by their trusted friends and allies – books. It is about being surrounded by thousands of books, seeing the world of possibility in print, salivating over what there is to know and explore.

7.    Invite authors to speak

Invite an author whose books they have read to come in and speak to them. The students can be greatly impacted by listening to an author they can relate to, especially one with a similar background as theirs speaking about reading and writing. Such a forum would spark curiosity in them to read more. Some students will even rise from there with dreams to be authors themselves.  

8.    Be creative

The story does not need to end at the student's reading the book. Allow the kids creatively express what they have read. Provide your students with the opportunity to have fun expressing what they have read creatively. They can stage a play based on a book they have read, dressing up with costumes to depict their favourite characters. They can even twist the plot giving the story a different ending. Let the kids have fun.

9.    Give them a reading space

Provide a very comfortable space for them to read. Let the reading area be comfortable and decorated nicely with colours and furniture children will like. Naturally, a nice space attracts visitors. When the reading area is nice, the children will want to come in.

10. Reward them

It does not have to be anything major, create ways to reward your students for their extra reading efforts.
Children need all the encouragement they can get. Putting in all these efforts into inculcating a reading habit will go a long way to help develop and foster their love for reading.
This article wa first published on DucoBrands.


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