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Showing posts from March, 2018

10 Questions About Social Media Marketing for Schools Answered

Social media marketing for schools is a big deal and it is pretty tough. When you go online you will see schools competing for social media recognition. The highly active social media networks - Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google are all available for schools to leverage to gain brand recognition. Most schools are understaffed and do not have a budget for social strategy. As a matter of fact, in our social media survey of 100+ schools, we found that one-third of schools don't have any social media budget, and another one-third don't know how much to spend. Additionally, only 5% of respondents have social media marketing as a full-time job, and 68% dedicate five hours or less per week to social media marketing. Now you know that you are not alone. Many schools like yours are in the same boat. However, there are many of your competitors who know the benefit of social media marketing to their business and have a strong budget for it. We know how difficult …

5 Reasons Why You Need to Take SEO Seriously

You are here probably because you have been hearing a lot about SEO lately and you are wondering what it is all about. SEO is search engine optimization, what it does is make you appear in results of relevant searches and not just appear but be top on the list. SEO helps schools create fast, robust, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential families to their sites and eventually increases conversion rates. SEO also helps build brand awareness for your school as search engine users are more likely to trust a site that is on the first page of search engine results pages (SERPs) than brands who are not. Let me ask, how many times do you go to page 2 of your Google search results? You must fight to stay on page 1 if you want to be noticed by prospective families. Utilise SEO to build a strong web presence and bypass your competition to bring in new families to your school and increase your revenue. Here are top 5 key bene…

Christian Schools in Nigeria Issue Warning to WAEC

Christian schools in Nigeria under the aegis of the Association of Christian Schools in Nigeria (ACSN) have threatened to withdraw from examinations conducted by the West African Examinations Council (WAEC). They said this in reaction to recent decision to disqualify their schools from participating in the supervision of the forthcoming WAEC examinations on grounds of malpractices. President of the association, Dr. Ekaete Ettang, on Thursday in Jos, expressed shock that WAEC would take such a decision to stigmatize teachers from Christian schools as cheats in spite of the credibility the teachers had maintained over time. Ettang told newsmen: “Following the recent decision by the WAEC to disqualify Christian schools teachers from participating in the supervision of the forthcoming WAEC examinations on grounds of malpractices, while still using some of our schools as custodian centres, we the members of the ACSN met on March 21, 2018 at St John’s College, Jos, Plateau State, and we call o…

Bedtime Stories Series: The Plot

Rex the tiger looked around him, the lion had just declared him king.  Even though it was a temporary post since the lion was not well and had been advised rest, by the forest doctor Ted the giraffe, Rex knew that the lion would never recover at all, since he had lost a lot of blood due to a fall into the gorge. "My throne is for keeps," Rex thought smugly to himself.
The animals of the forest were surprised at Rex being made the king since he was arrogant and unfriendly. They, however, were shocked at the change in his behavior on becoming king.   Right from the beginning, he ordered the animals to bow their heads, whenever they crossed his path and who so ever would disobey him, that particular animal, would be banished by him forever from the forest.
As days passed Rex decided to give up hunting for food.  He ordered the animals to bring him meat every day. The animals were alarmed but they had to comply with their king’s order. Dina deer brought a dead rabbit which she ha…

Nigerian Gov't Reintroduces History in School Curriculum

The federal government has ordered the reintroduction of history as an independent subject into the basic and junior secondary schools in the country. The Minister of Education, Malam Adamu Adamu, who gave the directive, at the launch of history curriculum and teacher's guide in Abuja, said it would allow students know the history of the country. The News Agency of Nigeria (NAN) reported that history was buried under social studies curriculum, which had generated controversies among education stakeholders in the country. Adamu said the importance of history to nation building, national identity, patriotism and overall human development could not be overemphasised. According to him, one of the cardinal principles of the present administration is social and behavioural change, and history is key to its realisation. "The desire to realise this and national clamour for it to be back informed our decision to reintroduce the teaching of history in Nigeria's primary and junior second…

10 Ways to Encourage Students to Read

It is good for children to make reading a priority in their lives because there is really nothing more fun(damental) than reading. People of all ages need to have a reading culture, cultivating the habit at the early stage of life makes it easier. When it comes to reading, it is best to catch them young. We have compiled ten ways to encourage students to read in hopes that this will help spark some ideas for cultivating a love of reading in your students. 1.ReadWe tell kids ‘do as I say, do not do as I do.” We all know they still end up doing as we do. If you want to encourage your students to read, you must read too. Read a little more than you have been doing. Read to stay informed, read for pleasure, read for instructions, read to connect with others, and so on. Just read. 2.Fill the class with booksBooks should not be limited to the libraries alone. Your classroom should have a bookshelf where books of various topics are kept. Having books on many topics asides the school curriculum …

How Your School Can Retain Current Families Through User Experience

A strong customer relationship is key to establishing customer loyalty. When both parties talk to each other face to face, you will get the strongest of those relationships. However, things have changed in this technological age, people communicate with their clients through WhatsApp groups, mobile apps, and websites. Today, we no longer need to line up in banking halls to pay bills or visit stores to buy things, all these can be done online. This is a strong indicator that your school needs to build a system that will cater to online customers. Through your website, you can build and maintain a good relationship with the families enrolled in your school. Giving them a good user experience (UX) is key to getting their loyalty. Things have changed. Your brand is no longer what you say about yourself. In this day and age, your brand is what others say about you. Your reputation shapes people’s perception of you. Your website must be designed properly to give your users the best experience…

Bedtime Stories Series: A Seaside Adventure (Ears Mouse)

It was a beautiful sunny day and Ears Mouse was eating a lovely thick slice of homemade toast, with his very favourite homemade Damson jam. He had made the Damson jam himself from fruits that had fallen the previous autumn and it had turned out very nice. He had the top section of his front door wide open and the Sun was shining straight into his kitchen. He could feel the warmth of the Sun on his face and thought to himself “this is going to be a very hot day”. He could hear a lot of activity outside his house as the many animals in Oak View forest went up and down the trail foraging for food. Tap Tap Tap, he heard on the bottom of his door. He then heard some light scratching and then a black round thing popped over the top – Ears Mouse knew straight away that it was Harry Hedgehog’s nose as this was something he did a lot. “Morning Harry,” Ears Mouse said. “Morning Ears Mouse,” Harry said, “it’s such a beautiful day, isn’t it”? “Yes, indeed it is,” said Ears Mouse. “I have just been to …

15 Things Kid’s Really Want from Their Teachers

Teaching is a tasking job. All teachers were once students, so they try to put themselves in their shoes and try to help them the best way they can and be more effective. We are in the days when technology and innovations have taken over creating a gap in communication between teachers and students. Teaching is not all rosy as it may look. There are difficulties that arise in the learning process, and as a teacher, you must confront them. To save teachers the trouble, time, and effort, these 15 points will give an insight into what students really want from their teachers. As students, this could serve as a voice of your expectations. As parents, this could be a great resource to help you know your kids better. 1.Students want teachers whose focus Is on teachingTeachers are often tempted to drift from their core purpose to be many things to the students. You would want to give them advice on which political party to support, which label makes the best clothes for children, the best ice …