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10 Questions About Social Media Marketing for Schools Answered

Social media marketing for schools is a big deal and it is pretty tough. When you go online you will see schools competing for social media recognition. The highly active social media networks - Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google are all available for schools to leverage to gain brand recognition. Most schools are understaffed and do not have a budget for social strategy. As a matter of fact, in our social media survey of 100+ schools, we found that one-third of schools don't have any social media budget, and another one-third don't know how much to spend. Additionally, only 5% of respondents have social media marketing as a full-time job, and 68% dedicate five hours or less per week to social media marketing. Now you know that you are not alone. Many schools like yours are in the same boat. However, there are many of your competitors who know the benefit of social media marketing to their business and have a strong budget for it. We know how difficult …

Benefits of Integrating Multimedia in the Classroom

Currently, traditional educational practices have brought about a mismatch between what is taught to the students and the skills they actually need in the labour market.
Educational institutions having considered this is moving towards problem-based learning as an answer to producing school leavers who are imaginative can think logically and systematically, and are problem solvers.
There is a difference between skills acquired in the four walls of a classroom and skills needed to deliver in the labour market. Students should be so equipped in the classroom so when they enter their different industries they will be able to blend in having exceptional skills in communication, analytical and critical thinking, and creativity.

In that capacity, there is a high requirement for institutions of learning to figure out how to intentionally prepare their students to be more versatile to the necessities of their industry. It is never too early to begin this training in children.
Most industry professionals today trace their character and skill development to their secondary school education. Things learned and experienced in those formative years have a vital role to play in an individual’s outcome.
This article focusses on utilizing multimedia innovation as an imaginative educating and learning technique in a problem-based learning condition.
Problem-based learning is getting more popular in schools as an apparatus to address the insufficiencies of traditional learning. In 2008, a secondary school in Australia employed the methods of problem-based learning in teaching 9 and 10-year old’s. The system turned out to be highly effective and has been spread to other age groups making the students think outside the box and relate what they learn in school to issues in the real world.
The use of multimedia in learning has been widespread and has proven to be effective in increasing productivity and retention rates. Students are more likely to remember 20% of what they see, 40% of what they see and hear, and a staggering 75% of what they see, hear, and do at the same time.
Integrating multimedia into learning implies you mix content, pictures, sound, and video into an incorporated multi-tactile intelligent application to pass information to your students. As it were, multimedia signifies an individual or a group utilizing a computer to communicate with data that uses several media, by carefully choosing what to see and hear.
By integrating interactive media into their lessons, you can catch their attention, connect with students, tackle difficult ideas, spur creativity, and have a ton of fun. Be that as it may, there are many devices accessible and numerous approaches to utilize those tools.
If you are looking for an innovative tool to accomplish certain learning objectives or results, you can without much of a stretch be overwhelmed. Let this article help you with innovative ways you can use multimedia to aid your classroom learning.

1.    Online icebreaker activities

Using online icebreaking games help students to get to know each other in an easy and fun way. This activity also provides a forum for students to showcase their creativity.
This icebreaking activity is done by students using their computers to record clips of themselves sharing information about themselves. Students can use a tool called VoiceThread where they all upload their videos for everyone to watch.
By watching each other’s videos, students get to know more about their classmates and learn from their creative abilities.

2.    Use of Concept Maps

Development and exchange of concept maps enable students to brainstorm on topics. Concept mapping is a great learning tool which users use to build upon previous knowledge by connecting new information on it.
The concept map shows concepts and ideas and the relationships among them. It is a visual organization and representation of knowledge.
There is a tool called Inspiration that is perfect for this. It is a free multi-platform software tool that can be downloaded to student’s computers. They could work in groups to develop information.

3.    Videos and online games

The use of videos and online games enhances learning in students. These tools could make “boring” topics of learning more fun. For example, reading an obscure event in history can be spiced up by adding fun and exciting pre-reading activities to it.
The students can search for videos of the event prior to the class then watch and comment on them. These videos can then be uploaded to the class website or blog. Searching for videos about events can provide needed support and add to a student’s gap in knowledge.

4.    Digital assignments

Giving your students digital assignments help students explore and nurture their talents and creativity. There are many ideas for digital assignments for your students: you can have them write and publish a digital story online which is original to them; they can create a podcast show highlighting events in school; they can record their sports activities highlighting their progress, etc. 
These digital stories, podcasts, and videos will be displayed in the classroom and students can get inspired by watching each other’s works.


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