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10 Questions About Social Media Marketing for Schools Answered

Social media marketing for schools is a big deal and it is pretty tough. When you go online you will see schools competing for social media recognition. The highly active social media networks - Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google are all available for schools to leverage to gain brand recognition. Most schools are understaffed and do not have a budget for social strategy. As a matter of fact, in our social media survey of 100+ schools, we found that one-third of schools don't have any social media budget, and another one-third don't know how much to spend. Additionally, only 5% of respondents have social media marketing as a full-time job, and 68% dedicate five hours or less per week to social media marketing. Now you know that you are not alone. Many schools like yours are in the same boat. However, there are many of your competitors who know the benefit of social media marketing to their business and have a strong budget for it. We know how difficult …

How to Get Students to Effectively Participate in Class

Learning is more active than passive. Students participation makes the learning process more effective. Getting students participation in class is not only for sparking interest in the subject, it is also a way to evaluate understanding. As it is well known, active learning will deliver better results for your students, and it will also make the class more interesting for the teachers.

It is normal to find only a few people speak up in a class. Every teacher knows the students that will naturally speak and participate verbally in class. Then there are those that will not typically say a word unless they are directly asked to speak. In every classroom, there are introverted students and there are extroverted students. It will interest you to know that there are techniques to break the barrier between the introverted students and bring them out of their shell to participate in classroom learning.

Introversion is not impairment. It is the same as being lefthanded or righthanded. Introversion does not put a child at risk or in a place of disadvantage in any way. As teachers, it is your job to harness the treasures hidden within introverted students.

Extroverted students are more productive when they work as a team exploring ideas. They prefer engaging in social learning activities. Introverted students, on the other hand, have a solitary learning style. They love to solve problems on their own and are not given to group projects.

Since teachers have a mix of introverted and extroverted students in their classroom, you need to device means to get all students to offer same participation level in classroom learning.

Here are a few methods you can adapt to make all your students participate effectively in classroom learning: 
1. Plan Ahead

When you plan ahead for your course, determine what the learning method you want to use and how to integrate student’s participation to it.

No method will work for every course, just find which method will be most suitable for each course and adopt it. When you choose what method you prefer, set expectations for student’s participation.
2. Learn Names

Make a conscious effort to know your students by their names. Call them by name in class. This will give the students a sense of belonging. When students feel connected to you and other classmates, they will participate more in class.

Just like in a professional training setting, anonymity drags participation. When people are called by their names they become more attentive and responsive with regards to the presentation and presenter.

Master your students’ names as fast as you can. Calling a student by name could be the start of getting the child to participate in class. 
3. Set the Tone

When it comes to students’ participation in learning, you set the tone. The students need to know your expectation with regards their participation in the classroom.

Make the students know your vision of course and how they should respond during the class. Let them know if questions are welcomed throughout the class or if there is a specific period to ask questions. Let them know if they will be graded on their participation in the class.

Also explain to the students the rules of interaction. Guidelines such as respect, not interrupting one another, and not swaying away from the topic could prove vital for a smooth participation process.

These things should be clearly spelt out to the students before the class begins. Knowledge of these things would inspire students to participate in class and at the right time and with the right level. 
4. Break Into Groups

One of the ways to get all students to participate in the classroom is by breaking them into smaller groups for brainstorming and problem solving. Students participate more in smaller groups. There are students who get intimidated by large groups, so diving students into smaller groups will help such students participate more.

Smaller groups will give each student the opportunity to participate effectively, provide input and interact with their fellow students freely. Students will be encouraged to participate more when they see that their inputs are useful to the project.

After the small group session is finished, let the students all come back together and present their outcomes to the rest of the class orally. These reports build confidence in students as they have to stand in front of the larger crowd and make a presentation. 
5. Listen and Respond Appropriately

Your attitude towards students will either encourage or discourage them from participating in class. Let your verbal and non-verbal cues be friendly, do not intimidate the students.

Make good use of eye contact. While students are speaking make eye contact with them to encourage the students. Draw introverted students into the conversation by asking their opinion on issues. For the students that like dominating conversations and do not allow others a chance to speak, tactfully make them hold back to give other students an opportunity to speak.

When you ask questions, give the students time to answer. 30 seconds of silence won’t hurt. Allow them the time to get their thoughts together and also leave the ground open for anyone to speak up. Try not to interrupt when students are speaking, even if the answer is incorrect, let them finish articulating their thoughts. Do not make a student feel bad about delivering an incorrect answer, you can redirect them to get to the right answer.

A great deal of the effort to get students to participate in class depends on you the teacher. Ensure you set the tone and begin your classes down the right path by utilizing these methods. Though it might appear like additional effort, it will be worth it in the end. Once your students understand your expectations of them with regards participation, they will then start participating on their own without you asking them to.

This post was first published on DucoBrands.


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