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10 Questions About Social Media Marketing for Schools Answered

Social media marketing for schools is a big deal and it is pretty tough. When you go online you will see schools competing for social media recognition. The highly active social media networks - Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google are all available for schools to leverage to gain brand recognition. Most schools are understaffed and do not have a budget for social strategy. As a matter of fact, in our social media survey of 100+ schools, we found that one-third of schools don't have any social media budget, and another one-third don't know how much to spend. Additionally, only 5% of respondents have social media marketing as a full-time job, and 68% dedicate five hours or less per week to social media marketing. Now you know that you are not alone. Many schools like yours are in the same boat. However, there are many of your competitors who know the benefit of social media marketing to their business and have a strong budget for it. We know how difficult …

Field Trips Are a Must. Here Is Why...

For some people, a major influence on their career choice could be traced to a group project, a special speaker, or a field trip back to school. These events have ways of sparking passion and curiosity within students.

What memories do you have from school? What caused you to be who you are today? Did an encounter you had outside school or even in a special forum held in school push you to learn more about a topic? For some people, the answers to these questions lies a sweet tale that lingers in their present-day lives.

Students who are well traveled and have been exposed to so many different things tend to do better in school. Every student in your classroom brings with them a totally different world experience.

Having a variety of experiences helps students think broadly. It is said that to be successful readers, students need to relate to what they read, and that can only come through personal experiences.

Field trips are important for students as much as the subjects they learn in the confines of the classroom. Here are a few benefits of school field trips to students: 

1. Improves Academic Performance

Field trips have a significant educational impact on students, especially for kids who struggle with traditional learning. Field-based learning provides students the forum to engage with content in a variety of ways. Concepts are presented through all different media and different modalities.

Field-based learning increases test scores and make weaker students feel smart and confident. The experience makes concepts clearer and more memorable.

Field trips make the things taught in the classroom come to life. It could form the practice of the theory you dish out to the students in school. Educational trips make concepts relatable and leave a lasting impression on the minds of the students. It is said that what you hear, you forget; what you see, you remember; and what you experience, you understand.

In each school’s community or region, there are sites and people students can access that makes an impression that cannot be replicated in the classroom or in the internet. Some learning experiences are impossible to replicate through any form of media.

It is your responsibility to give your students those field experiences to bring their classroom learning to life. 

2. Gives Real-world Experiences

Field trips offer students a taste of the ‘real-world’.

As teachers, a field trip is one of the best tools you can use to give the students an understanding of the world. Little trips like going to a shopping mall, a museum, a library, or a restaurant provides every student with real-world experiences.

When students are out there, they make mental connections between what happens in their classroom and what they are experiencing in the outside world. They begin to see the efficacy of what they learn in the classroom; how they can apply them to solve problems they see in the world and can have a direct impact on who they become as people.

The trips make students gain new perspectives on the world. High budget field trips where students travel farther away from home gives them an experience that changes or broadens their worldview. By coming into direct contact with a new environment, culture, and language, students go on a journey of self-discovery and embrace the uniqueness in others. 

3. Boosts Socio-emotional Growth

Field trips help students become more empathetic and tolerant. According to a study conducted by the University of Arkansas, students who participate in a field trip to an art museum show increased empathy, tolerance and critical thinking skills.

Art-based trips make students analyze topics or themes from a different perspective. 

4. Access to Learning Tools

Field trips you give your students expose them to tools and environments that they cannot access in school. The places they visit serve as rich laboratories students can learn from. Nature itself is filled with stories and inspiration students can draw from.

Leaving the school environment to a new location for learning exposes students to tools that are not available in school like wildlife, rare plants, and so on.

Field trips make it possible to take students to see an underwater ecosystem at an aquarium, use high powered microscopes, see and touch historical artifacts in person, amongst other things. Each experience solidifies learning and supports important academic concepts.

Teachers should discuss the trips beforehand to prepare the students for what they will experience during their time away from school. 

5. Establishes Bonds

Trips provide an atmosphere for teachers to bond with their students and the students to bond with one another.

The time they spend together far from the classroom gives the students a chance to bond. They will get the chance to relate on a personal level without the structure of the typical school day.

Field trips make it feasible for students to spend their day in little gatherings, watching, visiting and finding out about each other.

It is of great benefit to the students if these trips happen at the beginning of a new school year because it will allow students to bond with new classmates. 

6. Fun

We cannot ignore the entertainment benefits of field trips. No matter how educational the trip may be or how much the students learn, their fondest memories may be based on the fun aspect.

Getting away from school for a day or half is always highly anticipated by students and the excitement unprecedented.

Taking a break from regular school work to have fun serves as a de-stressor to students and renews focus on their academics. 

7. Diversity in learning

Field trips add variety to regimented lesson plans. Instead of spending every day in the classroom, students get to learn in a new environment with new instructors. The trips also give students a chance to interact with students from other schools. Students from different schools learn together as they participate in group activities.

The students also learn without textbooks and other tools used in a traditional school setting. The children also get to experience the excitement of learning from a different tutor or tutors.

This is a sponsored post by DucoBrands.

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