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10 Questions About Social Media Marketing for Schools Answered

Social media marketing for schools is a big deal and it is pretty tough. When you go online you will see schools competing for social media recognition. The highly active social media networks - Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google are all available for schools to leverage to gain brand recognition. Most schools are understaffed and do not have a budget for social strategy. As a matter of fact, in our social media survey of 100+ schools, we found that one-third of schools don't have any social media budget, and another one-third don't know how much to spend. Additionally, only 5% of respondents have social media marketing as a full-time job, and 68% dedicate five hours or less per week to social media marketing. Now you know that you are not alone. Many schools like yours are in the same boat. However, there are many of your competitors who know the benefit of social media marketing to their business and have a strong budget for it. We know how difficult …

Checklist For Choosing The Best School For Your Child (CLICK)

Choosing a school for your child needs careful planning. All parents want the best for their kids and go the extra mile to acquire it. Every academic effort in the early years influences the child's outcome in future. Because this is so important, we have created a checklist to choose a school that will make the educational experience for your child and you very rewarding.

Write down the things that are most important to you as you consider the choice of school for your child. You are free to add to and revise your list as you go.

Your child's needs:
  • Does your child need a more structured environment?
  • Does your child need a less structured environment?
  • Does your child need more challenging work?
  • Does your child need more individual attention?
  • Does your child generally need extra help or more time to complete an assignment?
  • Does your child have any special learning needs?
  • Does your child need an environment that fosters creativity?
Your child's learning style:
  • Does your child learn best by seeing how things work?
  • Does your child learn best by reading about how something works?
  • Does your child learn best by listening?
  • Does your child like to participate in discussions?
  • Does your child like to learn through physical activity?
  • Is your child logical or mathematical?
  • Is your child musical or artistic?
  • Does your child like to learn in groups?
  • Does your child like to work alone?
Location of school:
  • Do you want your child to go to a school within walking distance of your home?
  • Can your child's talents be nurtured outside your neighborhood?
  • How far are you willing to have your child bused?
  • How far are you willing to drive your child to school?
  • Does your child want to be in a school with his or her friends?
  • Do you want your child to go to a school near your after-school care? Near where you work? Near a close relative?
  • Does your child have any special transportation needs that must be considered in choosing a school?
  • Does the school have a strong program of core academic subjects such as English, history, mathematics, science, arts, and foreign languages?
  • What courses does the school offer in addition to the core subjects?
  • What evidence is there that the school is effectively teaching students to read?
  • Does the school have a special focus or theme for the curriculum?
  • Does the school provide enrichment opportunities for all students? For gifted students?
  • Does the school have extracurricular activities that support what is taught?
  • If your child has special learning needs, does the school have a curriculum and the necessary supports to appropriately accommodate those needs?
Approach to learning:
  • Does the school have a particular approach to teaching and learning (e.g., group projects, individual performance, frequent testing)?
  • If yes, do you think your child will enjoy and learn from this approach?
  • Does the school do all it can to make sure each child learns? Does it provide opportunities for children to get extra help when they need it?
  • What is the homework policy? Does it match your expectations for how much homework your child should do?
  • Do you want your child to go to a single-sex (all-boy or all-girl) school, or a coeducational school?
  • How large are the classes?
Academic performance:
  • How do the school's test scores compare to those of other schools? 
  • How do students moving on to the next level of schooling perform in their new schools?
  • How many students leave the school before completing the last grade?
  • What special achievements or recognition has the school received?
Behavior policy:
  • What does the school do to help develop character and citizenship?
  • What is the discipline policy? How does the school handle students who misbehave?
  • Are teachers fair in their responses to students? Does the school have a program and supports to prevent and address behavior problems?
  • Are students allowed to leave school by themselves?
  • What measures has the school taken to ensure safety? What security measures are in place?
  • What is the policy on school absences? How does the school encourage daily attendance?
  • Do school personnel call parents when students are absent?
  • Does the school have a drug and alcohol abuse prevention program?
  • Does the school have a dress code?
  • Do students wear uniforms?
  • Is the school safe?
  • How does the school prevent and handle problems with drugs, alcohol, and tobacco?
  • How does the school prevent and handle violence, bullying, harassment, and other forms of abusive behavior?
  • What measures does the school take to ensure safety? What security measures are in place?
  • What is the school's relationship with the local police?
  • Is there a police officer on duty during school hours and for extracurricular activities?
  • What information is available on serious crime in the school?
  • What information is available on students bringing weapons to school?
  • Does the school have an emergency plan for local and national emergencies?
  • What does the school do to ensure that parents and all school administrators know the emergency plan?
  • Are there drills?
  • How does the school notify parents about emergency closings? How does the school communicate with parents in other languages?
  • Special offerings
  • What extracurricular activities does the school offer after school or on weekends?
  • Do all students have the opportunity to participate in extracurricular activities?
  • What interscholastic activities are available to students?
  • What intramural activities are available to students?
  • What activities receive the most attention and resources?
  • Are there school and student publications?
  • Does the school sponsor field trips?
  • Are they available to all students?
Facilities and services:
  • Is there a well-stocked library where students can check out books and do research? 
  • Is time provided in the day for students to go to the library?
  • Do students have access to computers and to the Internet in the classroom and library?
  • Is use of the Internet monitored?
  • Is there an auditorium or a large room for school assemblies?
  • Is a school nurse on duty daily?
  • Is there a cafeteria, and does the school offer a nutritionally well-balanced lunch program? Breakfast program?
  • Is supervised before- and afterschool care offered?
  • Are there tutoring programs?
  • Are counseling services available to students?
  • Is the school accessible to children with mobility limitations?


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