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10 Questions About Social Media Marketing for Schools Answered

Social media marketing for schools is a big deal and it is pretty tough. When you go online you will see schools competing for social media recognition. The highly active social media networks - Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google are all available for schools to leverage to gain brand recognition. Most schools are understaffed and do not have a budget for social strategy. As a matter of fact, in our social media survey of 100+ schools, we found that one-third of schools don't have any social media budget, and another one-third don't know how much to spend. Additionally, only 5% of respondents have social media marketing as a full-time job, and 68% dedicate five hours or less per week to social media marketing. Now you know that you are not alone. Many schools like yours are in the same boat. However, there are many of your competitors who know the benefit of social media marketing to their business and have a strong budget for it. We know how difficult …

9 Signs Your Website Needs Revamping, Now!

20 years ago, by simply having a website you were on top of your game. But in contemporary times, having a website is not just enough, your website must be highly dynamic, aesthetically appealing, easy-to-use, and responsive.

Think of your school’s website as your first impression to prospects. If done right, it could be your 24/7 salesperson.

While researching for schools, your prospects will check your website alongside that of your competitors before they reach out to you for enquiries. Your website should be compelling to move them to a call-to-action.

According to Stanford University, 75% of people judge the credibility of a company based on the design of its website. Your website is a strong selling point for your school.

Redesigning your website requires a lot of work and expertise. It is advised to hire a professional to do the job as your website is pivotal in reaching your school’s marketing goals.

No matter how much you spent to build your website, as times goes by, that top-notch site that had all the fireworks is going to become a relic of the past. Website maintenance is a lot like home maintenance – you are never officially “done.” Think about houses that were built in the 1990’s and have not been renovated since then… Exactly!

Now, this leads us to the questions: When is it time to redesign my website? How often should I redesign my website? The answer to your questions could be yesterday, today and every day.

A school website must be as dynamic as possible. You need to keep your audience updated with all recent news, events, and programmes about your school. There should be something new for your audience each time they visit your site.

A redesign does not necessarily mean a complete overhaul of your graphics, content, and other elements. Redesigns can just entail making functional modifications that help your website work better and lead to conversions and enrolment.

Here are eight signs your school's website needs an urgent redesign:

1.    You do not give out your URL with confidence

If you are embarrassed to give out your URL, your website needs revamping.

Anything worth doing, they say, is worth doing well. This saying cannot be truer concerning your school’s website. What good is a website if you cannot share it with the public? We understand that in the beginning, you may have had budget issues and rushed up an unprofessional website just to hit the ground running. Now you know the efficacy of a good website and your school is serious about its brand identity and marketing strategy, waste no time in redesigning your website.

Your website is an investment in the future success of your school, and it’s important to view it that way. Having a strong online presence is no longer optional, it is a must for any school that wants to stay in the cutting-edge of the industry.

Your website can be the vehicle that helps you achieve your business, create awareness, create more leads, and ultimately increase enrolment.

2.    Your website does not work

The internet is filled with dysfunctional websites. We stumble on them every now and then. There may be elements of the website that are not effective, and you may not realise that they are making the site less effective.

Your site’s functionality should be a paramount focus because it determines the traffic and conversion rates.

Here are a few questions that can make you know if your site is working enough.

i.    Is basic information readily found on your site?

ii.    Is your site navigation confusing?

iii.    Is your vital content visible to the visitor?

iv.    Is information about new programmes and events updated on the site?

3.    It looks outdated

Websites become old fashioned with time. It is normal in a world where digital technology is rapidly evolving. Your website should not be caught looking outdated. Maybe it’s an obvious thing like your copyright info still saying 2011, or you have a musical intro when a visitor lands on your site. Do a constant revamp to keep up with digital trends.

When it comes to a website, even the layman with no knowledge of web design can tell that the website is outdated.

Having an outdated site could hurt your business, especially if users are choosing between several competitors. Prospects will most likely go to a school that has a nice-looking and easy-to-use website because it provides the assurance that the school is growing and on top of the latest trends and technologies.

According to a study by ResearchGate, 94% of people say that websites with good designs are more trustworthy. It is important that your customers and potential customers trust you, and a strong re-design can help make that happen.

Websites have evolved quite a lot over the years. Today, it’s all about clean design and easy navigation. If your site is a cluttered mess that looks outdated, it’s time for a redesign. 

4.    It is not mobile friendly

Technology has evolved over the years. With the advent of mobile phones and tablets, it is not good enough to have a desktop-only website. This is the age where people use their mobile phones to shop, order food, research, network, and study.

Nowadays, users may be looking at your site from a desktop, laptop, tablet or many variations of mobile devices. And they expect a seamless experience across all entry points. They want to be able to do the research on their phones and make enquiries.

According to Smart Insights, over 20% of Google searches are performed on a mobile device, and when it comes to local searches, more than half are performed on mobile devices. In Nigeria, a whopping 25% of internet users only access the internet on a mobile device. These statistics reveal that the world has gone mobile.

If your website does not provide a smooth experience for prospects across all devices you may lose them to competitors.

According to Econsultancy, 62% of companies that designed a website with mobile in mind saw increased sales, so going responsive is a win-win!

5.    Your competitors changed their site

It is advised to be a trendsetter, but staying alert to catch up is not all bad.

We are not saying that every time one of your competitors makes changes to their site that you should go on an overhaul spree. No. But if they make changes that improve their rankings substantially and end up pushing you down in searches, it's likely time to make some alterations to your site.

If you browse through your competitor’s site and realize it could meet your goals far better than your own site does, there is no shame in getting to work to revamp your site.

Maintaining an edge in search shouldn't be your only goal, but if you're not near the top because competing schools are keeping you from there, analyze what SEO adjustments you can make to your site.

6.    The user experience is not good

User experience should be a top priority when building your school’s website. The website is made for the users and what good is it if the people the site was built for do not have a good experience when they visit the site?

Understand that as technology trends change, user behaviours are changing as well. Always do some research to see what others in your industry are doing on their websites. Check the new features they've implemented, and implement that functionality to provide the best experience to your users and convert them into students.

7.    Your SEO is poor

Search engine optimisation is so important that if your ranking is low, you need to make changes on your website to amp it up.

Search engine algorithms have changed quite a bit over the years. At one time, the key to SEO was to plug your content with as many keywords as possible. Today, it’s all about having original, high-quality content on your site, which is why sites with blogs perform so well.

If your website content was not written with current SEO trends in mind, it may be time for an update.

According to Search Engine Journal, 93% of online experiences begin with a search engine. Creating your site with SEO in mind will ensure that prospects can find you online.

8. Your brand positioning has changed

Businesses evolve. Where your school was when you started ten years ago is not where you are now. If you’ve changed your brand positioning or messaging, it’s likely time for a redesign.

The look and feel of your site must match your brand and your current target audience. You may have launched new programmes since your website was built, you need to make these new programmes reflect online.

It is important that your site reflects your current strategy and service offerings so you don't lose customers to your competitors. This is especially important if you know that your potential clients go to your website before they give you a call or write you an email request. They need to see the current state of your business, and if your online presence is not reflecting that, it's time to redesign.

9.    You cannot easily update content

To keep your school’s website functional, you will need to keep your content relevant, which means you will be updating regularly. Your website should be such that you do not have to run to the web developer to edit a code every time you want to edit your content. If you cannot easily update your content then it is time to redesign.

Content management systems (CMS) have come a long way over the years, so today, there’s no excuse for not using one to easily manage your website content without the use of codes.

When you have a site on a CMS, you’re in control. If you need to make a content update to support a campaign, it’s easy! Redesigning your website in a CMS is a great move that really empowers your marketing team.

At DucoBrands, we are experts at building school websites with modern web design requirements. Do not let your competitor outshine you. Talk to us today!

This article was first published on DucoBrands.


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