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10 Questions About Social Media Marketing for Schools Answered

Social media marketing for schools is a big deal and it is pretty tough. When you go online you will see schools competing for social media recognition. The highly active social media networks - Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google are all available for schools to leverage to gain brand recognition. Most schools are understaffed and do not have a budget for social strategy. As a matter of fact, in our social media survey of 100+ schools, we found that one-third of schools don't have any social media budget, and another one-third don't know how much to spend. Additionally, only 5% of respondents have social media marketing as a full-time job, and 68% dedicate five hours or less per week to social media marketing. Now you know that you are not alone. Many schools like yours are in the same boat. However, there are many of your competitors who know the benefit of social media marketing to their business and have a strong budget for it. We know how difficult …

7 Digital Marketing Mistakes To Avoid

It is common knowledge that digital advertising is fast moving, as a result, we tend to move on to the next big thing and not take a moment to assess past failures and lessons. Consciously developing an awareness and understanding of mistakes and failures of the past is the ideal approach to set the stage for future successes.

An evaluation of how top brands have run their digital marketing campaigns in the past has revealed a significant trend in the same mistakes. Being mindful of the common mistakes in digital marketing campaigns can help guarantee your brand avoids them in future.

That said, here are some of the biggest missteps brands routinely make. 
1. Pushing not Pulling

Stop pushing products, rather start pulling customers. Good digital marketing is not about plugging your product, you need to offer your audience something more than your product to catch their interest.

A quote by Simon Sinek says, “People don’t buy what you do, they buy why you do it.”

Inbound marketing should be adopted today. This is an approach that employs various forms of pull marketing to reach out to new customers and cause them to convert.

Offer as much value and insight as you possibly can. Find out what questions your audience has about your school and give them answers. 
2. Failing to set goals

It is said that when you fail to plan, you plan to fail. This saying is applicable to digital marketing campaigns. The only way to ensure success in your campaigns is to know what your objectives are and set measurable and achievable goals for each objective.

How can you measure the success of your campaign without goals? It is impossible.

Goals are important to check your progress and identify areas that need more attention or a change in strategy.
3. Not targeting the right audience

Big and established brands will miss big sales opportunities if they fail to promote their content to the right audience.

The digital marketing channel is getting noisier, and it takes an effort to cut through the noise to get your content noticed by the right people that make up your potential customers.

Being a school, your campaigns should reach out mostly to parents, because they are the decision makers with regards the school they enrol their children. If you focus on exciting the students only, the efficacy of your digital media efforts may be lost.

Reach out to people who have visited your site and/or joined your email list.
4. Being anti-social on social media

Social media is not a forum for broadcast, it is a space for dialogue and engagement.

Signing in just to post messages and disappear till your next post is not best practice to make the most of your digital marketing campaign.

Engaging with your audience, answering questions and sharing thoughts will help you build relationships with your interactors that will positively impact business in the long run.

Your campaigns should be interactive because every post you make stirs up interest and with interest comes curiosity and questions. Interactions on social media are for the most part transient, catching the attention of your audience is one thing, but sustaining their interest is where the crux of the game. When interest is stirred up in the hearts of your potential customers, you need to be available to satisfy their curiosity.
5. Not paying attention to your analytics

Digital media campaigns require constant maintenance and reviews. You need to check in regularly to measure the success of the campaign.

Website visitor metrics do not have to be checked daily, just be sure to pay attention to macro trends. For example, the channel that provides the highest volume of traffic may provide the lowest quality of leads, so looking just at referring traffic won’t give you an all-inclusive understanding of performance.
6. Buying social media followers

Build a network of real people who are likely to become potential clients. It is not too much trouble to grow your social media following organically.

It may seem trendy to have many followers on social media, it makes you look popular, reputable or well established, but in the end, robots cannot turn into customers.

Be strategic to reach out to your target audience as you grow your followership. Bear in mind that it is not all about having a huge followership on social media, but having a huge fellowship of the right audience that is essential to the growth of your business.

Do not be tempted to buy fake followers as this will also hinder you from calculating your campaign success accurately.

7. Jumping on every hot new trend

Digital marketing is constantly evolving, to be successful you need to stay on top of trends and changes in the industry. However, there is a delicate balance between staying current and jumping on the bandwagon.

That a platform or technology is trending does not automatically mean you should add it to your campaign strategy.

You need to evaluate how engaging a new platform or technology will be beneficial to your business.

Stay current with latest innovations in digital marketing, but take a minute to get a sense of how it will impact your strategy.

At DucoBrands, we take our digital marketing service very seriously because we have seen how a strong online presence has greatly increased schools brand awareness, enrolment, and revenue.

Contact us let us talk about how our experts can help you get strategic in your digital marketing efforts.

This is a sponsored post.


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