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10 Questions About Social Media Marketing for Schools Answered

Social media marketing for schools is a big deal and it is pretty tough. When you go online you will see schools competing for social media recognition. The highly active social media networks - Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google are all available for schools to leverage to gain brand recognition. Most schools are understaffed and do not have a budget for social strategy. As a matter of fact, in our social media survey of 100+ schools, we found that one-third of schools don't have any social media budget, and another one-third don't know how much to spend. Additionally, only 5% of respondents have social media marketing as a full-time job, and 68% dedicate five hours or less per week to social media marketing. Now you know that you are not alone. Many schools like yours are in the same boat. However, there are many of your competitors who know the benefit of social media marketing to their business and have a strong budget for it. We know how difficult …

6 Factors That Strongly Affect Your School’s Enrolment Growth

Education is key to an individual’s future economic success and well-being. Therefore, it is a concern for parents when students drop out of school. The schools, however, have a different kind of worry when students withdraw from their school. Students withdrawal translates to low enrolment growth and low revenue.

Is your school currently recording low retention of students? Do students enrol in your school and spend only one session? Do you wish more students would enrol in your school?

Enrolment growth is measured by the number of students that enrol in a span of a school year. The number should be on a considerable rise each year.

There are factors that affect the enrolment growth of students in a school as well as the retention rate.

1. Marketing Strategy

Schools need a solid marketing plan. If a school desires to increase their enrolment rate, the marketing strategy must be taken seriously. Your competitors must not have a stronger marketing game than you.

With the growing number of internet users, digital marketing should not be ignored. Ensure you have an up-to-date website. It is not okay to just have a website, but your website must be responsive and cause conversions.

Use social media properly. Leverage on Facebook, Twitter, Instagram, LinkedIn. Know what to post, where to post it, and when to post it.

Digital marketing is a huge platform that can yield results beyond your imagination. Do not leave your digital marketing efforts to chance, outsource your digital marketing to a professional that will leverage the digital space to your advantage.

2. Branding

A popular definition of branding describes it as the art of becoming knowable, likable, and trustable.

Your brand is how people perceive you. Think of your brand as what people say about you when you are not in the room, so it is best to put your first foot forward (especially when your back is turned).

Back up your solid marketing strategy with a strong brand. How people perceive your school will greatly impact your enrolment growth.

3. Student Experience

The overall quality experience a student gets from your school plays a vital role in your enrolment growth. Most private schools are not cheap, parents invest significantly to provide the best education for their children, and as such, demand the best. Your school must be intentional about giving students high-quality experience.

The quality of education provided ought to be better than what is obtainable in the area your school is located. The school environment and culture should match up to the quality of education. Every service must be on the same level of quality to give your students an overall satisfying experience in your school.

What your students tell their parents about their experience in school influences their decision to enrol them again for the next session.

Bear in mind that bad news travels fast. If a school offers poor quality experience to its students, in no time the community of parents will have this information.

4. Parent Satisfaction

Parents are the overall decision makers when it comes to enrolment. Keep them satisfied. Schools need to get the trust and loyalty of parents as this leads to strong retention. A strong retention rate has a positive impact on enrolment growth.

Parents need to be satisfied with the growth of their children. If parents notice an improvement in their children since they started attending your school, they will keep their children in your school. For example, a child becomes politer or more articulate since they started attending your school. Such improvements bring joy to parents.

Just as it is with bad news, good news cannot be contained. Satisfied parents will share their child’s growth with family and friends and will sure attribute it to your school. Word-of-mouth is an integral factor that increases school enrolment. Positive satisfaction of parents will strengthen retention rate and ultimately affect enrolment growth.

5. Tuition Rate and Demographics

The demographics of the community your school is located and your tuition rate strongly impacts enrolment growth. Your community can also be your target audience.

These two elements must be in synchrony. Your tuition rate should not be too high for families in your community to afford. The families in your community must also support the idea of enrolling their children in private schools.

When you are looking to grow your enrolment, you must consider these factors. The concerns of your tuition price vis-à-vis your demographics should be considered.

Due to economic concerns, it is of utmost importance to revisit your pricing strategy to ensure it is sustainable and will impact your enrolment rate positively.

6. Competitive Advantage

Private schools today are faced with increasing competition. In every community, private schools are breaking out in their number. Thus, the competition is high.

To increase enrolment, you must have a competitive advantage in the industry. Let parents know why they should enrol their child in your school instead of the other school down the road.

These six factors have the most impact on your enrolment growth. Retention rate has great influence on your enrolment growth and should not be ignored. While on the quest to attract new students to your school, do your best to give the current students quality experience that will retain them. 

This post was first published on DucoBrands.


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