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10 Questions About Social Media Marketing for Schools Answered

Social media marketing for schools is a big deal and it is pretty tough. When you go online you will see schools competing for social media recognition. The highly active social media networks - Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google are all available for schools to leverage to gain brand recognition. Most schools are understaffed and do not have a budget for social strategy. As a matter of fact, in our social media survey of 100+ schools, we found that one-third of schools don't have any social media budget, and another one-third don't know how much to spend. Additionally, only 5% of respondents have social media marketing as a full-time job, and 68% dedicate five hours or less per week to social media marketing. Now you know that you are not alone. Many schools like yours are in the same boat. However, there are many of your competitors who know the benefit of social media marketing to their business and have a strong budget for it. We know how difficult …

5 Proven Ways To Increase Your School Enrolment By 20%

Does your school have the capacity to enrol more students? Have your efforts to increase your school enrollment proved abortive? This blog is focused on practical (and proven) ways to increase your school enrollment by 20%. 

Many private and independent schools are faced with a common issue - decline in student enrollment year after year. And research findings have projected enrollment to decrease by 6 percent by 2025.

To curb this decline in enrollment, schools need to be willing to adjust their admission strategy. You need to determine which advertising channel reaches the most prospective customers, that is where most of your advertising budget should go. Print advertising is good and is still effective, but more emphasis should be placed on digital marketing. 

Since 93% of online experiences begin with a search engine, you may want to push your school's name and brand in the faces of your prospects as they surf the internet. 

Whether it be a website, social media, content, word of mouth, you need to ensure all tools are working effectively before you consider investing in new advertising channels. 

The conversion rate is a pointer to the efficacy of advertising and the enrollment management plan. In enrollment management, success can be measured by the number of prospective students who filled an inquiry form, completed an application, or contacted an advisor. Whatever action leads to a final enrollment is taken into consideration. 

Knowledge of the performance of each tool and channel is fundamental to curb wasteful spending on advertising, know what to stop and what to give more attention to, and generally understand a roadmap for increasing enrollment. 

Let us examine major tools and channels that are effective in increasing enrollment in your school. 

1. Pay attention to your website

At the risk of sounding like a broken record, it is impossible to be regarded among the top echelon of schools in your community without a functional website. 

There is hardly any parent that will not research a school before considering sending their child there. And in this day and time, the best, the fastest and easiest mode of research is the internet. 

Ensure your school’s website is updated to be aesthetically appealing and contain all new information that will be of interests to the parents. 

Your website should swiftly answer four basic questions about your school: 1) What programmes do you offer? 2) What is the cost? 3) Where can we find you? Getting these questions accurately answered on the website along with a good call-to-action form, are two vital ingredients that should make up the content for your website. After that, get your SEO in place for organic traffic from search engines.

2. Leverage Social Media
You will want to keep your prospects updated with programmes, activities, and events at your school, social media is the most efficient tool to use for that. 

Create official Facebook, Twitter, and Instagram pages for your school. Make the pages exciting and engaging by posting exciting events, student’s works, announcements, and anything else to build the brand of your school online. When you do these, students and parents will join in on the excitement and share your feeds to their social media circle. 

You can also leverage on YouTube to share videos about exciting activities, programs, and events. 

Have a structure on how to engage your social media audience into an action, for example, registering for events. 

3. Word of mouth
Do not be shy to ask for referrals. Take advantage of your existing network of parents, students and staff to spread the good news about your school. Trust can significantly increase enrollment in your school. Parents will feel comfortable to enrol their children in a school their cousin, best friend, or neighbour recommended. 

Always keep your staff, students, and parents excited about the school. People talk about what excites them. Word of mouth is an effective way to let your community know about your school and the programmes you offer. 

Leverage on your parent mailing list to send the word out about new programs, add links for them to click and go to the website for more information. 

4. Participate in Competitions
Your school needs all the publicity it can get. Get featured in the news by competing in events related to major programmes at your school. 

Having your students prominently competing in a mathematics league, sports tournament, debate competition, and others makes for a good article in the local league. This is a strategy you can use to warm your way into the hearts of parents. 

For you to compete and excel in these competitions means your school is doing well in those programmes. This information will register in the minds of your prospects, and when they are looking to send their children to a school that offers these notable programmes, your school will be their first choice. 

5. Be proactive
Like earlier mentioned, a conversion doesn’t mean your job is done. All leads must end in an enrollment. Your first contact, inquiry or interest from a prospect is only just the beginning. You should follow up to make sure you seal the deal. 

Do you have prospects who stopped their application process halfway? Do you have old students that didn’t show up to enrol in the new term? Launching at outreach campaign can be an effective tool to drive conversions to enrollment expeditiously. 

Reach out to prospects and be direct and specific to your questions. You can reach them through emails and phone calls to get them to move to the next step in the conversion process. 

Starting any new initiative takes some work, be consistent in your techniques and you will significant results over time, your school enrolment and garner public recognition. 

This article was published on DucoBrands


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