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10 Questions About Social Media Marketing for Schools Answered

Social media marketing for schools is a big deal and it is pretty tough. When you go online you will see schools competing for social media recognition. The highly active social media networks - Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google are all available for schools to leverage to gain brand recognition. Most schools are understaffed and do not have a budget for social strategy. As a matter of fact, in our social media survey of 100+ schools, we found that one-third of schools don't have any social media budget, and another one-third don't know how much to spend. Additionally, only 5% of respondents have social media marketing as a full-time job, and 68% dedicate five hours or less per week to social media marketing. Now you know that you are not alone. Many schools like yours are in the same boat. However, there are many of your competitors who know the benefit of social media marketing to their business and have a strong budget for it. We know how difficult …

What Age Is Right To Give Your Child A Smartphone? (CLICK)


It’s the time of year when kids are thinking about their holiday wish lists. So what’s a parent to do when a child, possibly a very young child, asks for a smartphone? 
We hear that smartphones can be addictive, that screen time can hurt learning, but can’t these minicomputers also teach kids about responsibility and put educational apps at their tiny fingertips?To learn more, let’s look at two families: one where smartphones are allowed for elementary to middle school-aged kids, and one where they are not. 
Sydney Crowe is in sixth grade and has a smartphone. While she admits she mostly uses it for “playing games and watching television,” her mom, Patty, says that’s not why Sydney got the phone. 
Patty’s main concern was safety. When Syndey was in fourth grade, the bus missed her stop enough times to really worry her parents. Without means to call an adult, she would walk to school near a busy highway. 
That’s when Patty gave her daughter a flip phone. But Sydney never charged it — she forgot about it. To her, a flip phone wasn’t fun. “She wasn’t using the junky phone,” says Patty. So when her husband wanted to upgrade his iPhone, they decided to give the old one to Sydney as a hand-me-down. 
Patty says she rolled her eyes at the idea of her child having a smartphone, but ultimately decided to allow it for one main reason: peace of mind. 
On the other side of the debate, there’s Mercy Shannon. She’s 9 years old and doesn’t have a cellphone. She likes playing house, playing outside and singing on her karaoke machine. 
Mercy’s mom, Brooke Shannon, like many other parents of elementary school kids, faced the cell phone decision early on. “They started asking for a phone in first grade,” she says about her kids. 
Brooke felt pressure from her children, yes, but also from other parents. So she started an online pledge that she calls “Wait Until 8th” to create a community of parents within each school waiting to give their kids smartphones until at least eighth grade — when most children are out of elementary and nearing high school. So far, more than 4,000 families across the country have signed the online pledge. 
In addition to wanting her kids to have a break from screens, Brooke worries about the effects, specifically, of social media. 
“Children just don’t have the brain development at this age to be able to navigate the tricky social situations that come with social media,” she says. 
That isn’t just a parent concern. Richard Freed, a California-based child psychologist and author of a book on the subject, wanted to research the topic after seeing an increase in the number of children coming to him with anxiety and depression. 
His suggestion? Put some ground rules in place. “I want parents to understand how remarkably powerful and seductive these technologies are,” he says. 
Many agree that there’s no magic age to give a kid a smartphone. Common Sense Media, a nonprofit focused on kids and technology, says rather than considering the age of a child, focus on maturity.  
Some questions to consider are:
  • Are they responsible with their belongings?
  • Will they follow rules around phone use?
  • Would having easy access to friends benefit them for social reasons?
  • And do kids need to be in touch for safety reasons? If so, will an old-fashioned flip phone (like the one Sydney never charged) do the trick?
via KQED


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