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10 Questions About Social Media Marketing for Schools Answered

Social media marketing for schools is a big deal and it is pretty tough. When you go online you will see schools competing for social media recognition. The highly active social media networks - Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google are all available for schools to leverage to gain brand recognition. Most schools are understaffed and do not have a budget for social strategy. As a matter of fact, in our social media survey of 100+ schools, we found that one-third of schools don't have any social media budget, and another one-third don't know how much to spend. Additionally, only 5% of respondents have social media marketing as a full-time job, and 68% dedicate five hours or less per week to social media marketing. Now you know that you are not alone. Many schools like yours are in the same boat. However, there are many of your competitors who know the benefit of social media marketing to their business and have a strong budget for it. We know how difficult …

For Schools: Creative Christmas Holiday Homework Ideas

Is your school enrolment lower than you expected? Do you think your school can do better in terms of revenue? Are you unsatisfied with the results you are getting from your online presence? It could be that something vital is missing in terms of showcasing your school properly to your online audience. 
When setting business goals, it is easy to forget some minor details that can significantly affect the business success. You could have a very good school offering the best programmes, environment and culture but if you do not market your school to your market segment, your enrolment will be lower than expected and will ultimately translate to low revenue.
When undertaking business development for your school, carefully figure out what your school has to offer, how you want to brand your school and who your target audience is. Pay attention to the minor details that are critical to your business success. 
This article focuses on optimizing your digital strategy. Your school’s website is your biggest digital marketing tool and needs to be given much attention. Here are three important things you should not overlook when building your school’s website: 
1. Your Website Must Be Responsive
20 years ago, by simply having a website you were on top of your game. But in contemporary times, having a website is not just enough, your website must be highly dynamic, aesthetically appealing, easy-to-use and responsive. 
Your site must be responsive in the sense that regardless of the device your users visit your site with – be it a desktop, mobile phone or tablet – they all have a great experience. Your website is not doing well If your it does not provide a smooth experience for prospects across all devices. 
A study revealed that 94% of website users say the way a website looks is the first reason they dismiss a website straight away. 48% say it is a huge factor they use to gauge the validity of a business. 40% say they will exit a website that takes more than 3 seconds to load. 
This survey reveals that the way your website appeals to your users plays a major role in whether a conversion will take place or not. Be sure to build a responsive website bearing in mind that the end purpose of the site is to give your users a great experience that will lead to conversion and increase revenue for your school. 
2. Clear Contact Information
The main purpose your school built a website was to reach out to a wider audience and increase revenue. That being, do not make it a herculean task for users to find your contact information and get in touch with you.
They do not need to go through 6 pages before they find your address and phone number. These details should be conspicuously found on your landing page.
Imagine a prospect is impressed with your school from the information on your website and wants to contact you but finds it difficult to locate your contact information on your site? Even the most patient person will give up at some point.
Your homepage must contain your contact information – school address, phone number, email, and social media profiles. Your website should also contain an interactive map for your site visitors to use to locate your school without stress.
One important question from users your school’s website should answer is “where can we find you?” 
3. Promptly Accessible Call-To-Action
Every good website should be able to take users on a journey from one page to another, prompting them on the next steps to take.
When building your school’s website, you expect users to make inquiries, book appointments, speak with an agent, fill an application, and so on. There ought to be suitable suggestions to take action all through your site. Some school websites become overwhelmed with showcasing their brand identity, what they offer and why they're the best in the industry and end up leaving the prospects' needs in the shadows. 
Your site ought to have the capacity to guide users to the next stage that ought to be taken once they arrive your website. Strong CTA’s do not only grab and sustain the attention of the users but also encourages clicks and helps you achieve business goals. Poorly placed or boring CTA’s get limited attention and limits conversions on your website. 
Imagine where a prospective customer is persuaded by your content and wants to make enquiries but there is nowhere to click to fill an enquiry form. 
While creating your CTAs, consider these four things:
Text: Use clear and straight to the point words. Let the user know exactly what you want him to do. 
Placement: Place your CTA in a position where you expect the user will be ready to take the action.
Size: Be moderate in the size of your CTA. Make it big enough to be identified as a CTA.
Colour: Make it stand out from the rest of the page but should align with the website’s theme. You cannot have a white CTA on a white background.
These three common components should be remembered when building up your school’s site to guarantee that you do not fall short in showcasing your school to your target market online. Prospects have high requirements when browsing through your school’s site so convey a consistent user experience, clear contact information and CTAs all through your website.
This article was published on DucoBrands


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