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10 Questions About Social Media Marketing for Schools Answered

Social media marketing for schools is a big deal and it is pretty tough. When you go online you will see schools competing for social media recognition. The highly active social media networks - Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google are all available for schools to leverage to gain brand recognition. Most schools are understaffed and do not have a budget for social strategy. As a matter of fact, in our social media survey of 100+ schools, we found that one-third of schools don't have any social media budget, and another one-third don't know how much to spend. Additionally, only 5% of respondents have social media marketing as a full-time job, and 68% dedicate five hours or less per week to social media marketing. Now you know that you are not alone. Many schools like yours are in the same boat. However, there are many of your competitors who know the benefit of social media marketing to their business and have a strong budget for it. We know how difficult …

A Look at Corona School, Agbara As They Turn 25

One of Nigeria's biggest school brands, Corona Schools, is celebrating 25 years of providing outstanding educational services in Agbara, Ogun state.  
The prestigious school has continued to maintain a culture of excellence among staff and students. The quality of graduates the school has produced over the years is a testament to the quality of education they provide. 
The Principal, Mrs. Chinedum Oluwadamilola, an astute administrator and easy going woman is an epitome of continuous personal development and hard work, having bagged chains of degrees and certifications with a PhD in view. 
During the course of the Silver Jubilee celebration, she spoke on the school’s exploits these 25 years and also shared her dream for the country’s education sector.  
She revealed that the school recently partnered with the Goethe-Institute to support the study of German Language at the school. 
The beautiful neighbourhood and serenity of the school premises is one of the reasons families go all the way down to Ogun state from Lagos. 
As someone that is passionate about teacher development, the prinicpal says she derives joy in seeing teachers improve and gradually become the kind of proficient teachers that the school is looking for. 
She however expressed concern that a lot of teachers are demotivated in Nigeria, saying that when someone is demotivated no matter how much skills the person has, it doesn’t show because the person works from the point of view that he/she is not appreciated and there is no point putting any effort. 
“I have had the opportunity of training teachers in the public sector. I have done that over the years and one of the things they keep saying is that ‘all these things you are saying how do we do them with about 80 or 150 students in the class’. So they are demotivated by the system even when they want to do something. So I think that generally government ought to give a lot of attention, they need to build more schools, more classrooms so that one teacher does not teach 80 students, there is very little he can do in a room that is meant for 30 students.” 
Asked how the school has maintained a culture of excellence over the years, the principal said: “Corona Secondary School is the only secondary school owned by the Corona Schools Trust Council. The council stands for world class education, the ownership structure is different, it does not have a proprietor so every Corona staff is a stakeholder. That is ingrained in our heads that whatever I do, I do for myself. And then it is a trust, no expense is spared in training the workforce; in providing facilities for the schools so there is this culture of continuous improvement. 
“That is a major reason why the secondary school has lasted this long. As at today, the people who have worked here for over 15 years are almost 50. So there is continuity that is quite remarkable. People who have been here from inception are here and it is not like one odd person, so attrition rate in Corona is very low. That continuity helps the school to maintain a tradition, a culture that whoever joins cannot dilute.” 
Asked why the school opted to teach German Language, Oluwadamilola, who has been with the school since 1993 said the world is a global village and because most of its students go abroad for their university education, and in the process of searching for universities abroad, the school realised that in Germany there is quality education with little or no tuition fees, but language is a big barrier. “They have schools that teach in English but you have to speak the language to live with them.” 
According to her, the German teacher established a rapport with officials of the institut and after several correspondence with the school, they visited the school to inspect facilities on ground and then they came up with the MoU. 
“They have sent many materials to teach German, ordered for equipment and furniture for language room for us. It is an initiative that stated in 2008 and other countries are benefiting from it, including schools in the US, Europe because it gives the students the opportunity of getting into good schools, getting scholarship offers, going for excursions, teacher exchange programmes and a whole lot.” 
While reliving some of her memorable moments in the school, Oluwadamilola, said getting students to score A* in about seven subjects or having a student score100 per cent in mathematics, physics, biology, chemistry in an external exam is amazing. 
“When students have been taught so much that they finish everything they can find for O’ Level and they start studying A’ Level stuff, that is mind boggling.” 
On how the school instils discipline in the students, she students all forms of distraction are eliminated and the students are always busy with school work, extracurricular activities or community service. She cited an example of how she had directed one of the photography students to record proceedings of an event held at the school on a weekend to be shown at the assembly ground for those that did not witness it. But the student reported back that a teacher seized the laptop he was using because he was doing it at the wrong time despite the fact that the assignment was given by the principal.” 
In terms of supporting public schools, she highlighted some of the activities of the students in a number of public schools in the community to include donation of books, construction of classroom block, science laboratory, home economics laboratory, toilets, sinking of bore hole, donation of furniture, among others. 
“We don’t encourage students to call their parents to write a cheque, for their community service, what we do is the students will use part of their pocket money. They come up with what they can do to earn money, sometimes they come up with car washing, they wash our cars and we pay or they come up with a movie so staff will buy tickets or mufti day, for instance on such days I will wear a T-shirt and jeans and we pay them to wear it. On visiting days they sell things. They make us go to the market and buy all sorts of things and parents will buy so they raise money. That way, they take ownership of the projects.” 
On the future plan of the school, she said “we are open to opportunities, innovations; we are open to things we can do that will help our students be better equipped for life outside school. And so since we are on the look-out, there definitely will be new things.”

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