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10 Questions About Social Media Marketing for Schools Answered

Social media marketing for schools is a big deal and it is pretty tough. When you go online you will see schools competing for social media recognition. The highly active social media networks - Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google are all available for schools to leverage to gain brand recognition. Most schools are understaffed and do not have a budget for social strategy. As a matter of fact, in our social media survey of 100+ schools, we found that one-third of schools don't have any social media budget, and another one-third don't know how much to spend. Additionally, only 5% of respondents have social media marketing as a full-time job, and 68% dedicate five hours or less per week to social media marketing. Now you know that you are not alone. Many schools like yours are in the same boat. However, there are many of your competitors who know the benefit of social media marketing to their business and have a strong budget for it. We know how difficult …

8 Things Schools Need To Give Up On

Greensprings School, Lagos.
So much about how and where kids learn has changed over the years, but the physical structure of schools has not. Looking around most school facilities - even those that aren’t old and crumbling - it’s obvious that so much of it is obsolete today, and yet still in wide use.

1. Computer Labs
Students are connected to the Internet everywhere except in school. Regardless of their income bracket, most kids carry around a world of information in their pockets on their mobile devices, and yet we force them to power down and disconnect, and we confine them in obsolete computer labs. A modern school needs to have connectivity everywhere and treat computers more like pencils than microscopes.


2. Learning in Prescribed Places

When you ask people to remember a meaningful learning experience from high school, chances are the experience didn’t take place in a space designed for learning. Working in groups, while on a trip, while doing a project or learning while talking with friends - those are the lasting, meaningful learning experiences. Yet we don’t design schools to accommodate these activities and focus only on the formal spaces.


3. Teacher-Centered Classroom
Classrooms were designed for lecture and crowd control, with the teacher as the central figure of knowledge and authority. The teacher had knowledge to impart through direct instruction and the current classroom structure works pretty well for this. This basic classrooms structure is the same, though in some schools, the chalkboard has been replaced by the interactive “Smart Board.” In progressive classrooms, the structure has changed: small groups of kids working, project work, and student presentations require rethinking this model.

4. Isolated Classrooms
Tony Wagner of the Harvard School of Education and the author of the Global Achievement Gap says: “Isolation is the enemy of improvement” and yet most schools are designed in a way that isolates teachers from each other. Teachers often learn to teach in isolated boxes and perpetuate that style throughout their career. Interior windows get “papered over” and blinds are shut. Yet out of school, people work in teams and are visually and often aurally connected.

5. Departmental Organisations
In order to break down the size of schools and to allow students to learn across the curriculum, it’s essential to organize schools so that teachers of various subjects are located together. This not only emulates how people work today – in collaborative groups – but encourages teachers to consider students holistically, not only as they perform in a specific subject.

6. School Corridors 
Corridors take up a lot of valuable real estate in a school and are unoccupied most of the time. If rooms are arranged in groups around a common space, corridors are not necessary. And unused corridors can be made into informal learning spaces.

7. Traditional School Libraries
In a modern school, a library should be more of a learning commons able to support a variety of student activities as they learn to access and evaluate information. Books have their place but they are not the end-all of libraries. A learning commons is no longer the quiet sanctum of old, rather it is a space that can be central or distributed, used formally or informally, and one that can stimulate a spirit of inquiry in students.

8. Large Restrooms
Students try to avoid using school restrooms even in new schools because of concerns over privacy, bullying, and cleanliness contribute. To avoid restroom use, students stop drinking water and become dehydrated, and unable to focus. In Finland and other parts of Europe, they use individual restrooms that are located in the shared learning areas between classrooms. There seems to be a feeling of ownership for these, so they don’t get trashed. Also, they have more privacy, and there’s less bullying.

via KQED

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