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10 Questions About Social Media Marketing for Schools Answered

Social media marketing for schools is a big deal and it is pretty tough. When you go online you will see schools competing for social media recognition. The highly active social media networks - Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google are all available for schools to leverage to gain brand recognition. Most schools are understaffed and do not have a budget for social strategy. As a matter of fact, in our social media survey of 100+ schools, we found that one-third of schools don't have any social media budget, and another one-third don't know how much to spend. Additionally, only 5% of respondents have social media marketing as a full-time job, and 68% dedicate five hours or less per week to social media marketing. Now you know that you are not alone. Many schools like yours are in the same boat. However, there are many of your competitors who know the benefit of social media marketing to their business and have a strong budget for it. We know how difficult …

5 Ways To Effectively Use Facebook To Market Your Business


You probably have spent so much on your school’s marketing budget - hundreds of thousands have gone down for a website, printed beautiful 4-color newsletters, have run multiple email campaigns, done radio commercials, and even taken strategic billboards in town. 
The competitive landscape of schools these days requires a good mix of marketing tactics that reach your audiences at the right place and time. What about using Facebook advertising? 
You may say “we keep our Facebook page very active.” That is great but there is more to utilising Facebook for marketing than having an active news feed.

Due to how mobile we all are these days, Facebook ads have become more effective than the traditional television and radio adverts, at least in some sectors.
 
Facebook advert is effective to reach out to prospective students and even their parents. With this channel you can be all up in their faces since they tend to spend a lot of time on Facebook. Many big organisations have plugged into Facebook advertisement to build their reputation and increase their clientele, your school can also follow suit. 
There are many families in your target area that have not been reached. The market is so big. Statistics has it that an average business captures only about 4% of its available market. In education industry, the competition is fierce with each school battling in the same field for student enrolment. Facebook ads help put your school in front of parents and other prospects who will help you meet business goals. 
Facebook remains the mother of all social media. Its efficacy is unmatched. 99% of social media users first have a Facebook account before others. Mothers use it to socialise with other mothers, other wives, to keep up with recipes, and get information on schools. With an average of 1 billion daily users, every Facebook user spends an average of 20 seconds on the platform. 
With well-placed ads on Facebook, you will reach your school audience more than ever before. You can use Facebook to amplify your school message and reach the families you want to have at your school. 
Here are few tips to use Facebook ads to effectively market your school: 
1. Create a Facebook Page(s) for your school
The first step to using Facebook ads is to create an official page for your school. It is easy to create and easy to use. You sign into Facebook from an individual page and create a business page. Decide who will manage the account.
 
You can also create multiple pages for your school. Example, having different Facebook pages for current parents, prospects, students and past students. 
The different pages for different stakeholders will help in interactions. 
2. Know who exactly is using Facebook
Most people assume that Facebook is used by young people meanwhile actual statistics put the highest users in the 35-54 age group. Following this statistic, it means that for your school’s key stakeholders who use Facebook are the parents, followed by former students, and then current students.
 
It is important to know your school audience that is on Facebook. This survey will guide you on your budget, so you do not throw your weight where there is no catch. 
3. Teach students and parents to use Facebook
Most people that stay away from Facebook do so because of safety concerns, you can use your Facebook presence to educate parents and students on how to use Facebook safely. Have safeguarding rules on your page and be strict with it. Intervene if there is any inappropriate activity.
 
4. Own your content
Make your content interesting. Use all forms of media to engage your audience. Let your content words, pictures, and videos. Put your best content forward and do so strategically.
 
You do not need to flood your newsfeed with too many posts. For a big school, posting once a day is okay. A smaller school with less activity can do once or twice a week. 
Let your posts be news-based. Occasionally tip in “advert” posts. Do not be all about posts that drive sales. Do not be that obvious. 
5. Interact with your audience
People find social media pages highly effective to make enquiries. Parents will want to use Facebook to make enquiries about their children’s school. For example, uniforms, PTA events, etc. The Facebook page is also used to make complaints or offer praise members of staff.
 
Because of these interactions, ensure there is someone online to answer questions and respond to other interactions with users. What is a social media page without being social? 
Your page should have a very high response rate. Let users know that they can rely on your Facebook page for urgent information. Having people make enquiries and wait for days for a feedback is very discouraging. 
Social media moderation is a big deal that needs attention. It is advised that on your school’s official Facebook page you get a professional social media manager to keep things going. 
The opportunities in Facebook ads is enormous and it will increase your enrolment greatly if your school taps into it. 
This aeticle was first published on DucoBrands

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