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10 Questions About Social Media Marketing for Schools Answered

Social media marketing for schools is a big deal and it is pretty tough. When you go online you will see schools competing for social media recognition. The highly active social media networks - Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google are all available for schools to leverage to gain brand recognition. Most schools are understaffed and do not have a budget for social strategy. As a matter of fact, in our social media survey of 100+ schools, we found that one-third of schools don't have any social media budget, and another one-third don't know how much to spend. Additionally, only 5% of respondents have social media marketing as a full-time job, and 68% dedicate five hours or less per week to social media marketing. Now you know that you are not alone. Many schools like yours are in the same boat. However, there are many of your competitors who know the benefit of social media marketing to their business and have a strong budget for it. We know how difficult …

3 Winners Get N2.3 Million In The UBA Essay Contest (PHOTO)

It was an all-female affair as 15-year-old Samuella Sam-Orlu of British Nigerian Academy Abuja, emerged the overall winner of the 2017 edition of the UBA Foundation National Essay Competition, winning an educational grant of N1,000,000.00 to study in any African university of her choice, as well as a laptop. 
Samuella clinched the first position at the grand finale, which was held at the UBA Head Office, Marina Lagos, ahead of 11 other finalists selected from over 1,000 entries received by the UBA Foundation from students of senior secondary schools across Nigeria.
A visibly elated Samuella – who was escorted by her guardian, Mrs. Jacqueline Uzoadibe – said winning the competition would propel her to do more in attaining her dreams of becoming a Medical Director. “I am very thrilled, and thankful to God. I want to say that I was very grateful to hear my name announced as the winner. I am indeed very grateful to UBA for this huge opportunity and making me believe in myself. This grant will go a long way to support my bid for quality education.” 
The second prize was bagged by Deborah Chinwendu Innocent aged 15 of Enal International Schools Abuja, who won N750,000 educational grant and a laptop while the third prize went to Yahofon Ettah Essien of Nigerian Christian Institute Akwa Ibom State, coveting a N500,000 educational grant and a laptop. The other 9 finalists were given laptops. All 12 finalists also went home with certificates. 
(From left to right: Deborah Chinwendu Innocent, 2nd place winner; GMD/CEO of UBA Plc, Mr. Kennedy Uzoka; Miss Samuella Sam-Orlu, 1st place winner; Managing Director/CEO, UBA Foundation, Bola Atta; Yahofon Ettah Essien, 3rd place winner.

Bola Atta, the MD/CEO of UBA Foundation while congratulating the winners commended them for their exceptional brilliance. “Every student who sent in an entry is on a winning streak already. To be confident about your writing skills and thirsty enough to enter a competition to further enhance your educational path is laudable. For those that did not win, I would say do not be discouraged. Take it as a challenge to perfect your writing skills and enter for the competition again in 2018’ she said.
According to Atta, UBA Foundation, being the CSR arm of UBA Plc, makes it a point of duty to give back to communities where UBA operates. Education she noted is one of the Foundation’s focus areas as it is the bedrock of any nation.
She went on to encourage finalists to be good ambassadors of the competition which is in its sixth year in Nigeria, affirming that the competition will be held every year.
In his remark the Managing Director/Chief Executive Officer of UBA Plc Mr. Kennedy Uzoka, said UBA as a bank is happy that it is touching lives and making solid impacts through this competition and the grant it gives out to those who emerge winners.
“Seeing past winners tell their stories on the impact the grants have made on their education and particularly how the financial burden was lifted off their parents, gives us joy that our foundation is unique and stands out from others in touching lives,” Uzoka said. 
He informed the gathering made up of parents, students and media that the essay competition has produced over 100 winners, since its inception in 2011 in Nigeria, with winners studying varied courses in Universities in Nigeria and within the African continent. “I must also state here that we want to make sure that the grants are given to those who really need it. That is why we restrict the grant to schools within Africa alone. If by chance the parents of any winner sends his or her ward to an elite school outside Africa, we would not go ahead with that support, because what we are really after are those who need the grant as we contribute to the development of Africa, Uzoka said.” 
He encouraged the winners to be of good character, and ensure that apart from academic excellence, they must avoid any negative action that might dent the foundation’s image and that of their families. 
One of the past winners of the 2011 edition, Miss Enitan Amodu, who is now a graduate of Physiotherapy, from Babcock University, said the grant has taken a huge burden off her parents financially, and has also helped to build her confidence. “Being a winner of this grant gave me a platform to shine and has helped to reinforce my determination that I can achieve anything I set out to do. 
That is why every day, with heartfelt gratitude to UBA, I have decided to be a worthy ambassador of the foundation by keeping the fire burning most importantly because I don’t want to be another unemployed graduate statistic,” she said 
The judges, led by a Professor of English (Gender Studies) and Director of Pre-degree Studies, University of Uyo, Mrs. Ini Uko said they were impressed with the participants who showed lots of promise as to what to expect of the future of Nigeria, noting that the students wrote intelligently and their ideas were well articulated, new and refreshing. She noted that the judges were also encouraged by the fact that entries came in from students from all parts of the country.

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