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10 Questions About Social Media Marketing for Schools Answered

Social media marketing for schools is a big deal and it is pretty tough. When you go online you will see schools competing for social media recognition. The highly active social media networks - Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google are all available for schools to leverage to gain brand recognition. Most schools are understaffed and do not have a budget for social strategy. As a matter of fact, in our social media survey of 100+ schools, we found that one-third of schools don't have any social media budget, and another one-third don't know how much to spend. Additionally, only 5% of respondents have social media marketing as a full-time job, and 68% dedicate five hours or less per week to social media marketing. Now you know that you are not alone. Many schools like yours are in the same boat. However, there are many of your competitors who know the benefit of social media marketing to their business and have a strong budget for it. We know how difficult …

10 Tips To Boost Your School's Social Media Presence


When you go online you will see everyone competing for social media recognition for their business and brands. The highly active social media networks - Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google are all yours to leverage on to gain brand recognition for your school.

Here are a few tips to get your social media presence game on track:

1. Complete Your Social Media Profiles

This is very essential and indeed the starting point for your social media campaigns. Your social media profiles should be complete with all the information you want people to know about your school. Feel free to blow your own trumpet. 

Here’s what to keep an eye out for on the top three social networks:


Facebook: Take advantage of the “About” section and share information about your school, your curriculum, the amazing environment, and other fun facts that will interest your prospective customers. 

According to a CNN survey, there are over 120million Facebook users in Africa. Now nobody needs to advise you to leverage this numbers.

Twitter: This is a micro-blogging site that forces users to master the art of going straight to the point in 160 characters. Make your bio short and sweet. You can leave links in your bio for interactors to see your works, website or portfolio.

LinkedIn: Your school needs a LinkedIn account, it is a must. Professionals make more use of LinkedIn compared to other social media sites. You have the liberty of expressing yourself to the fullest, you cannot overdo it, there is nothing like too much information. Be sure to provide as much information as possible including awards, academic successes, and so on.

2. Boost Your Blogging
Blogging is fun and exciting and there are myriad ways to do it. You can adopt a long-form, short-form, image-only, and so on. Long-form posts should go on the regular blog on your school’s website. To get the most out of your efforts, make sure your website blog is mobile-friendly. Instagram is the perfect platform to showcase shorter posts for a “less is more” approach, and images work a whole lot here. What is an Instagram post without an image? No matter how or where you blog, make sure you update consistently.

3. Craft Valuable Content
Content is key when it comes to what you put out on social media. Having compelling content on your social media profiles helps showcase your school and website, which brings in more students and more revenue.

4. Make Discussions a Priority
Be very interactive with your audience. People love it when they are invited to the party. Discuss the latest hot topic in your industry? Are there questions that are truly important to parents? How about security on your school’s premises?

Discuss. Have strategic chat sessions.

5. Generate an Integrated Social Media Strategy
Start a marketing calendar. This will ensure each social media network you are involved in serves a purpose. Add all your upcoming events, blog posts, and everything else you decide to do with your school into this calendar. This will help you stay organized and understand how each of your social media accounts will bring in more untapped sectors for your school.

Building a strong social media presence is intentional and is hard work.

Nowadays, parents are turning not only to Google and other search engines but to social media to see what people are saying about schools they are considering sending their children to. They also want to know what their friends and family’s opinion is about these schools.

6. Be Proactive
Don't wait for a negative comment be a reason for you to sign into your social media profiles. According to a US study, organizations who tweet frequently have less bad press about them. 

A digital marketing advisor and author of multiple books, Mark Schaefer said an organization needs to post content for a considerable length of time, sometimes even years, to create a solid bond with its followers. 

He said, "You can't start developing trust when you're having problems. At that point, it is too late." 

Post consistently. For most companies, that's approximately once a day on Facebook and at least once a day on Twitter, Schaefer said.

7. Set S.M.A.R.T Goals
Be intentional in your online networking efforts and you'll have the capacity to abstain from meandering around heedlessly. 

Set S.M.A.R.T objectives with respect to why you are on digital media. Your objectives must be specific, measurable, achievable, relevant and time-bound. If you fail to plan, you plan to fail. 

A good example of a S.M.A.R.T objective for digital marketing would be: Increase our Twitter reaction rate by 25% before the year is over.

8. Use Hashtags
A hashtag is used for easy aggregation of messages on a social media platform. It is a metadata tag which is generated by the user that makes it easy for others to find and follow posts on a particular topic. 

Everyone is using them to bring more people to their blogs or websites. Using hashtags on Facebook, Twitter, and Google Plus will help bring more people to your social media accounts and your website - but use them carefully. Don't use hashtags unrelated to your post.

9. Resolve Complaints Efficiently
When complaints come in from interactors, tackle it fast and efficiently. Responses and be as professional as can be. Make sure to take good care of them by answering their questions quickly. Good customer service will distinguish you from the competition.

10. Be Human
Give your school a face and a personality online. Social media interactors want to get to know your school on a more personal level. Transparency helps build trust and loyalty.

This article was first published on DucoBrands

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