Skip to main content

10 Questions About Social Media Marketing for Schools Answered

Social media marketing for schools is a big deal and it is pretty tough. When you go online you will see schools competing for social media recognition. The highly active social media networks - Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google are all available for schools to leverage to gain brand recognition. Most schools are understaffed and do not have a budget for social strategy. As a matter of fact, in our social media survey of 100+ schools, we found that one-third of schools don't have any social media budget, and another one-third don't know how much to spend. Additionally, only 5% of respondents have social media marketing as a full-time job, and 68% dedicate five hours or less per week to social media marketing. Now you know that you are not alone. Many schools like yours are in the same boat. However, there are many of your competitors who know the benefit of social media marketing to their business and have a strong budget for it. We know how difficult …

A Comparison Between Education In Nigeria And The US

by Loius Stone

The children sit under a tree on benches. A free standing blackboard that has seen many years of chalk is set up in front of them. The teacher writes a few words on the board and the children copy it down into their books. Their look at their teacher with rapt attention as he/she starts to explain the day’s lesson.

A lot of what they will do will be in theory. If there are any science experiments, they will stand at one table and watch the teacher do the experiment. As it progresses they will write down their notes about any observations they make, and the teacher’s explanation of the results. Their notebooks serve as their textbooks and their memories serve to fill in the gaps.

More than 525,000 have been enrolled in school this year alone, over 37 temporary learning spaces established, and almost 92,000 packs of learning material distributed to help children continue their education.
UNICEFĂ­s education response in the northeast remains critically underfunded, with just 54 per cent of the $31.4 million appeal received, leaving a funding gap of $14.4 million

How are they able to do well enough to compete with children in more developed countries?

How Do Nigerian Students Compete?

Adult Students Favor Distance Learning
In some cases, students are able to compete with those from wealthier countries by simply taking the same courses from a distance through online education. For example, distance learning programs have become increasingly popular for students in Nigeria. Students are increasingly opting to take advantage of low-cost online education programs, such as those offered by Western Governors University. Students from across the world are putting assign their pencils in favor of keyboards, writing their WGU assessments and papers on their own schedules.

Nigeria Uses Challenging Standardized Tests
In Nigeria, the children get tested on everything that they have learnt from 1st through 8th grade in a national exam (I guess it could be equivalent to the SAT exam). High schools are at a premium so only the kids with really good scores get to go on to 9th grade. The competition is stiff with only the top 10% making it into high school. Most of the questions are in essay form so they must write (in grammatically correct english) a detailed explanation to demonstrate why and how they arrived at their conclusion.

How Can Nigeria Improve Education?

Schools Urgently Need Increased Funding
Schools around the country are clamoring for more money to put educational programs into schools. Money is needed for better equipment, more books, qualified teachers, teaching supplies. The list is endless! While I agree that this is true, I think that the primary focus should be instilling a love of education into our children. Too often we find kids bored in the classroom because the class does not pique their interest. Anything is exciting if you put the right spin on it, and education is no exception. A computer is not going to help a child learn if they are not interested in learning. How do we make it relevant to their day-to-day lives? Much of the education in science and technology in Nigeria is focused on dealing with real daily situations. Why is it important to throw away garbage? What are the effects of garbage in the streets? How does it affect families and businesses? Would that affect the economy? How does that affect Nigeria’s standing in the global economy? Children come up with solutions to these problems (some of which have been implemented by corporations) and learn to utilize their education to help better their world.

Nigeria Must Challenge Students
Challenge our children. The dumbing down of the educational system to accommodate our children who ‘can’t’ handle too much has allowed our children to limit their abilities and settle for less than they are able. A ‘C’ in any other culture is the equivalent of an ‘F’, yet our children consider that a pass. As long as they don’t get a ‘D’, they did well. Why do we allow this??
Parents play just as much a part in this as the school system does. Nigerian parents value education ( a throwback to the time when their parents were not allowed to go beyond second grade during colonial occupation) and refuse to allow anything less than an ‘A’ or a hard-earned ‘B’ in their house. Children always rise to the occasion and like to be challenged. It is a part of their self-affirmation.

What Can Parents Do?

Encourage Reading
Nigerian children are avid readers and creating a culture that supports reading is vital for Nigeria. I remember borrowing books from friends who kept a log so that they could keep up with where their book was. We even wrote books and had them passed around the class so that kids could quench their thirst for stories. The children share all kinds of books and share what they learn with each other. There are usually debates during recess about how to design a particular item or conduct an experiment with everyone trying to outdo each other. Since books were so expensive, it was, for many kids, the only way to get to read some of the books on the market. My teacher would read a chapter a day from the book ‘Jane Eyre’ when we were in third grade. I will never forget how interesting it was. I went on to read more of Charlotte Bronte’s books which I now share with my daughter.

Encourage Math in Everyday Life
Math is fun. Let’s get our children to enjoy it. My daughter loves to add when we go shopping. She calculates the average price for everything and is now very interested in the fact that there is a tax on items that are purchased. It now costs me whatever the price is, plus tax, for all items that she sells to me ( her drawings, stories, anything she can put a price on). I am sure once she figures out how to calculate it accurately, the markup will go up, accordingly. She measures when she cooks and has learnt that math is relevant to everyday life. She never realized she was doing math until she got into school and started using it to calculate problems. Use the online math games to get them excited about math. My favorite is still Cool Math where kids can play games and learn math concepts (I am quite a junkie for this site… sigh!).

Encourage Creative Play
There is something to be said for not having 180 channels of television available to you. Sometime technology can be your enemy. Allow the children lots of creative play time and limit television to the bare minimum. Some children in Nigeria can’t afford toys and end up making their own. I have seen intricate wire cars made from dismantled wire hangars, that are functional and can be used for races. I remember races, three-sticks, kati, jump rope and more. No money involved, just good clean fun and imagination. You learn how to think outside the box, get creative ideas, and implement new things.
Yup. Sometimes it is enough to just have a chalkboard in front of you. The key is to have the desire to learn and the support from those around you to achieve your goal.


Most Read Stories on

Students To Win 1 Million In 'Farming is Cool' Competition (DETAILS)

As part of its goal to see a generational shift in agriculture on the continent, the African Development Bank has taken its 'Farming is Cool' initiative to school children in Nigeria.
The Bank has also launched a Junior Art Contest in Nigeria to promote the potential of agriculture to secondary school children.
Africa is hoping to feed itself and to eradicate malnutrition by 2025, but the average age of farmers on the continent is currently 60 years.

Am I Having A Boy Or Girl? Fun Ways to Tell!

The suspense is torturous: am I having a boy or a girl? An ultrasound technician can tell you, but they can be wrong. Until the Big Reveal, here are some entertaining, sometimes weird ways to predict your baby's sex.
Highs and Lows This one you can do just by looking south: if you're carrying high, break out the pink. If your bump is low, you're carrying a boy.

School Children Make Donation To Nigerian Soldiers Fighting Boko Haram

Students of Children International School (CIS) in Lagos on Wednesday, January 17, 2018, donated 3,000 bags of sanitary kits to Nigerian soldiers fighting the insurgency in the North-East.
The News Agency of Nigeria (NAN) reports that the items comprised of recharge cards, toilet rolls, beverages, toothpaste and toothbrushes as well as “Thank You Cards”.

How To Track The Success Of Your Digital Marketing Efforts

No matter how much you plan for something you can never really be sure of the outcome. Even if you use a strategy that worked for you in the past, the outcome may not still be the same. In digital marketing, the greatest strategies can still fall flat. Hours of poring and strategizing goes into the marketing plan, but you can never really be sure about the outcome until you give it a try. In the digital marketing world, evaluating the outcome of a failed strategy can take quite a while. Organizations lose quite a lot of money on digital marketing strategies before they realize that their efforts are not yielding fruits. Truth is, digital marketing is not cheap, it takes up a big chunk of your marketing budget. So, any failed strategy is painful.

How Updating Your Content Is the Best Thing You Could Ever Do

Are your competitors outranking you on search engines? Do you want to be more visible to prospects online? Do you want to get to page 1 of search results on Google, Yahoo, and Bing? If your answer to any of these questions is yes, then this article is just what you need. There are strategies to help your school skyrocket in rankings without too much effort. When it comes to search engine optimization (SEO), there are many factors to be considered to lift you way up in the rankings.