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10 Questions About Social Media Marketing for Schools Answered

Social media marketing for schools is a big deal and it is pretty tough. When you go online you will see schools competing for social media recognition. The highly active social media networks - Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google are all available for schools to leverage to gain brand recognition. Most schools are understaffed and do not have a budget for social strategy. As a matter of fact, in our social media survey of 100+ schools, we found that one-third of schools don't have any social media budget, and another one-third don't know how much to spend. Additionally, only 5% of respondents have social media marketing as a full-time job, and 68% dedicate five hours or less per week to social media marketing. Now you know that you are not alone. Many schools like yours are in the same boat. However, there are many of your competitors who know the benefit of social media marketing to their business and have a strong budget for it. We know how difficult …

9 Tips for Parents If Your Child Is Changing Schools



Here are some tips to help you and your child become comfortable in a new school.
1. It is normal for both you and your child to be anxious about entering a new school, but if you have concerns, please don’t express them to your child. Express confidence and optimism about his/her ability to meet the new challenges.
2. Look for opportunities for your child to meet his/her classmates over the summer. Check with the school principal, PTA, religious and social organizations and other groups to find connections.

3. If your child has special needs, such as a learning disability or food allergy, work with the new school as far in advance as possible to determine placement and to line up services and support.
4. Keep the spark of learning alive during the summer. Students can lose from one to three months of learning during the summer, so plan to keep your child engaged by encouraging reading, word games, math and nature activities. Simply cooking and baking with kids can help develop math, reading, and science skills.
5. Call the PTA or PTO president and introduce yourself. Parent organization leaders are in a good position to share information and issues about the new school with you. Ask how you can contribute your skills and interests. Getting actively involved in your child’s new school benefits you and your child! Research indicates that the more involved parents are, the more successful their own children will be.
6. Know the names, phone numbers, and e-mail addresses of your children’s teachers, principal, and school nurse. By all means, contact them if you have questions or concerns.
7. Become familiar with your school and school district websites, and check them for calendar changes, meeting announcements and minutes, news, policies and procedures, and other information.
8. Check your mail for the publication of the annual calendar/directory. Keep it in an accessible place.
9. Find out how your school communicates important information to parents and then be alert to those messages. Is it by automated phone message, e-mail blasts, electronically through systems such as Parent Portal, newsletters, snail-mail, or in your kids’ backpacks?
Staying on top of information and issues will enable you to be a proactive and informed parent. Your ongoing engagement, support, and encouragement will expedite your child’s transition into the new school.

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