Skip to main content

10 Questions About Social Media Marketing for Schools Answered

Social media marketing for schools is a big deal and it is pretty tough. When you go online you will see schools competing for social media recognition. The highly active social media networks - Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google are all available for schools to leverage to gain brand recognition. Most schools are understaffed and do not have a budget for social strategy. As a matter of fact, in our social media survey of 100+ schools, we found that one-third of schools don't have any social media budget, and another one-third don't know how much to spend. Additionally, only 5% of respondents have social media marketing as a full-time job, and 68% dedicate five hours or less per week to social media marketing. Now you know that you are not alone. Many schools like yours are in the same boat. However, there are many of your competitors who know the benefit of social media marketing to their business and have a strong budget for it. We know how difficult …

7 Ways Schools Can Prevent Bullying

Bullying is always in the news. Most recently there was a story about a mom who hit a child on a school bus because he was bullying her daughter. Taking matters into her own  hands was certainly the wrong thing to do. Unfortunately, many parents feel alone with the problem when it occurs and doubtful that their child's school will help.
As a child and family therapist, I believe that our schools need to take a greater role in handling bullying. The schools are in a position to provide more protection and support to children and their parents. Bullying occurs for a large part within the school's perimeters- in the lunchroom, in the locker room, during recess or right outside the building. Schools have professionals available, and they have a real capacity to be the positive force to diminish these occurrences. Here are some important steps schools can take to remedy this problem:
1. As part of the curriculum, students should learn to identify bullying language and actions in themselves and others. They should also be taught positive communication skills. This knowledge will help create a more positive environment where bullying is less likely to occur.  

2. There should be an established system for a child to report being bullied (anonymously, if needed) and get immediate help. A counselor and other professionals should meet with the children involved and their families to determine a solution.
3. There should be classroom discussions about the motivation and effects of bullying to sensitize students and promote self-awareness. Children should understand that bullies are children who have experienced some form of bullying themselves. They behave aggressively in an attempt to retaliate. They are children who feel powerless and suffer from low self-esteem. They attempt to heighten their self-esteem by surrounding themselves with other children whom they can control, who often feel insecure themselves. Bullies then find someone to diminish in an attempt to inflate themselves. It should be emphasized that children who are bullied suffer terribly. This education can help the children to make better, more positive choices and to become the school's partners in eliminating bullying.
4. Professionals should teach the children skills for handling bullies through role-playing and other technics. For example, the students can write plays and act out different bullying scenarios in the classroom.  Each child should act out being the bully, the bully’s supporter and the victim, to gain a more tangible understanding.
4. Counseling should be available to kids who are bullied, for the bullies and for those who help the bullies. When needed, these children should be referred to outside therapists for on-going help.
5. There should be school-wide events that focus the student body on bullying, for instance, “Bullying Awareness Tuesdays.” There could be activities in each class such as designing slogans to put on the walls such as: “It's wrong to bully others” or “It's wrong to go along with a bully.” A child who reports bullying should be rewarded.
6. Schools should have strong repercussions for bullying. Bullying is now an illegal offense and there should be 0 tolerance for this behavior. At the same time the official a real effort to get to the bottom of the cause, by discussions with the child's family and the child are essential. Families need to examine their family relationships and make sure there is no bullying going on at home. 
7. If your child's school has no support system in place your parents' association should lobby for the school to develop one.  
Bullying has been a part of society since it’s inception, and will not easily disappear. But with the joint effort of the schools, the parents and the children, going to school can become a healthier, safer experience.


Most Read Stories on

Students To Win 1 Million In 'Farming is Cool' Competition (DETAILS)

As part of its goal to see a generational shift in agriculture on the continent, the African Development Bank has taken its 'Farming is Cool' initiative to school children in Nigeria.
The Bank has also launched a Junior Art Contest in Nigeria to promote the potential of agriculture to secondary school children.
Africa is hoping to feed itself and to eradicate malnutrition by 2025, but the average age of farmers on the continent is currently 60 years.

Am I Having A Boy Or Girl? Fun Ways to Tell!

The suspense is torturous: am I having a boy or a girl? An ultrasound technician can tell you, but they can be wrong. Until the Big Reveal, here are some entertaining, sometimes weird ways to predict your baby's sex.
Highs and Lows This one you can do just by looking south: if you're carrying high, break out the pink. If your bump is low, you're carrying a boy.

School Children Make Donation To Nigerian Soldiers Fighting Boko Haram

Students of Children International School (CIS) in Lagos on Wednesday, January 17, 2018, donated 3,000 bags of sanitary kits to Nigerian soldiers fighting the insurgency in the North-East.
The News Agency of Nigeria (NAN) reports that the items comprised of recharge cards, toilet rolls, beverages, toothpaste and toothbrushes as well as “Thank You Cards”.

How To Track The Success Of Your Digital Marketing Efforts

No matter how much you plan for something you can never really be sure of the outcome. Even if you use a strategy that worked for you in the past, the outcome may not still be the same. In digital marketing, the greatest strategies can still fall flat. Hours of poring and strategizing goes into the marketing plan, but you can never really be sure about the outcome until you give it a try. In the digital marketing world, evaluating the outcome of a failed strategy can take quite a while. Organizations lose quite a lot of money on digital marketing strategies before they realize that their efforts are not yielding fruits. Truth is, digital marketing is not cheap, it takes up a big chunk of your marketing budget. So, any failed strategy is painful.

How Updating Your Content Is the Best Thing You Could Ever Do

Are your competitors outranking you on search engines? Do you want to be more visible to prospects online? Do you want to get to page 1 of search results on Google, Yahoo, and Bing? If your answer to any of these questions is yes, then this article is just what you need. There are strategies to help your school skyrocket in rankings without too much effort. When it comes to search engine optimization (SEO), there are many factors to be considered to lift you way up in the rankings.