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Showing posts from March, 2017

10 Questions About Social Media Marketing for Schools Answered

Social media marketing for schools is a big deal and it is pretty tough. When you go online you will see schools competing for social media recognition. The highly active social media networks - Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google are all available for schools to leverage to gain brand recognition. Most schools are understaffed and do not have a budget for social strategy. As a matter of fact, in our social media survey of 100+ schools, we found that one-third of schools don't have any social media budget, and another one-third don't know how much to spend. Additionally, only 5% of respondents have social media marketing as a full-time job, and 68% dedicate five hours or less per week to social media marketing. Now you know that you are not alone. Many schools like yours are in the same boat. However, there are many of your competitors who know the benefit of social media marketing to their business and have a strong budget for it. We know how difficult …

7 Ways Schools Can Prevent Bullying

Bullying is always in the news. Most recently there was a story about a mom who hit a child on a school bus because he was bullying her daughter. Taking matters into her own  hands was certainly the wrong thing to do. Unfortunately, many parents feel alone with the problem when it occurs and doubtful that their child's school will help. As a child and family therapist, I believe that our schools need to take a greater role in handling bullying. The schools are in a position to provide more protection and support to children and their parents. Bullying occurs for a large part within the school's perimeters- in the lunchroom, in the locker room, during recess or right outside the building. Schools have professionals available, and they have a real capacity to be the positive force to diminish these occurrences. Here are some important steps schools can take to remedy this problem: 1. As part of the curriculum, students should learn to identify bullying language and actions in them…

8 Ways to Get Your Child Ready for Kindergarten (it’s not what you think)

Is your child ready for kindergarten? It’s the first rung on the academic ladder, and sometimes parents wonder whether their children are primed for both the academics and the social interactions in a kindergarten classroom. At this stage, the two are woven so closely together, said Jack McCarthy, managing director AppleTree Institute For Education. “It’s like saying, ‘What’s more important, hydrogen or oxygen?’ ” McCarthy said. We talked to a few educators and experts in the field about areas parents can work on this summer to help prepare kids. We picked eight of them to share with you. Some may surprise you. 1) Citizenship. Teachers want students to be aware of their community and be willing to be a part of it. They want children to understand they are an important part of a larger group. Give your child simple jobs around the house that help the household. Explain why it is an important job. Examples include making their bed, clearing their dishes from the table and cleaning up toys…